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Product Description
No-one ever tells you what it really feels like to be an entrepreneur. What you actually have to go through when you chase ambitions and fortunes.
However, in his new book, Confessions of an Entrepreneur, Chris Robson does.
It’s not a book about business plans and choosing the right business ideas. Those books already exist. This doesn’t.
This is a book about the emotional issues that other business books ignore – the sacrifices you make, the struggle to choose and work with the right partner(s), the strain of uncertainty and potential failure, the dizzying and addictive highs of success, the challenge of building and motivating a team – everything that you will experience when you start a new business. It’s about the journey every single entrepreneur has to take – and it’s this journey, not just the destination, that you have to learn to love if you’re going to be a great entrepreneur.
And you don’t just hear from the author alone, you are invited to read the raw, honest stories from some of the most talented entrepreneurs on this planet, including Bill Gross of Idealab, Roland Rudd of Finsbury Communications, Jo Fairley of Green & Black’s, Nick Wheeler of Charles Twyritt, William Reeve of LoveFilm and many others. For the first time, they’ll tell you what they really had to go through to follow their dreams right through to the end – bitter, sweet or both!
Praise for the book
“Hard hitting, no holds barred, crash course into the world of the entrepreneur.”
Lord Bilimoria CBE, DL – Founder and Chairman of Cobra Beer
“More like an outright thriller than a business book. It brings to life the raw excitement and sheer terror of being an entrepreneur.”
Guy Browning, Writer, Broadcaster, Creativity Guru
“Chris manages to map the DNA of successful entrepreneurs in an entertaining and hugely readable way. A must read for anyone who wants a window into the mind of the entrepreneur.”
Roland Rudd, Founder of Finsbury, International Communications Group
From the Back Cover
What is it like to risk everything? Could you take it?
Do you ever wonder what it really feels like to be an entrepreneur? What you actually have to go through when you chase dreams and fortunes?
Meet Chris Robson, battle-hardened entrepreneur, expert in the twenty-four hour madness. He’s about to start another business and he wants you to come along for the ride.
Together you’ll move through the emotional trials every entrepreneur has to face. How do you cope with never standing still; making unexpected sacrifices; climbing out of the ditch if things go wrong?
Along the way, he’ll introduce you to some of the most talented entrepreneurs on this planet. You’ll hear their raw, honest stories, some exhilarating, some terrifying, all for you to learn from.
This is your test-run, a real taste of the entrepreneur’s emotional rollercoaster; dare you take it; dare you succeed?
‘A hard hitting, no holds barred, crash course into the world of the entrepreneur’
Lord Bilimoria CBE DL, founder and chairman of Cobra Beer
‘More like an outright thriller than a business book'
Guy Browning, writer, broadcaster, creativity guru
‘Hugely readable and entertaining’
Roland Rudd, founder of Finsbury Communications
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Customer Reviews
The real beauty of this book is its so well written with great clarity making it memorable , the more you read the more well informed you feel and become , highly recommend .
The author has focused on how it *feels* to succeed - and fail - in business, and so has IMHO created an invaluable record of what being an entrepreneur is really like. Many dream of amassing a Gates-like fortune, but that isn't the result that most entrepreneurs end up with. If you've ever tried to start your own business, you'll wince with recognition at the problems the author faces as he goes through his attempts to find the magic formula. If you're considering starting something up now, you'll get a feel for the emotional rollercoaster you're about to embark upon.
One of the things I enjoyed about the book is the way it covers so many different attempts at starting businesses - not only by the author himself, but also by his numerous interviewees. As a result, you are inducted into a fellowship of real entrepreneurs - not necessarily people you've heard of, but in some ways I think that may be the point. The reality is that *real* entrepreneurialism is always a rough ride - the emotional toll that this can take not only on the entrepreneur himself, but also on his business/personal relationships, his family and his friends, is huge and dealt with well in the book. It was a great relief to find a book that recognises how easily the entrepreneurial dream can turn into a groundhog-day type nightmare.
The style is unusual for a business book, combining a raw, confessional tone for the stories and anecdotes with measured, practical advice on how to deal with the many challenges that he outlines.
In the end though, the book manages to combine this warning note of realism with an underlying message of determined hope. At the heart of the book is this message: It's better to have tried and failed than never to have tried at all. I found myself reminded of the dogged attitude that every entrepreneur needs and filled with optimism about the future.
Highly recommended.
Here's just one theory from the book that I will use from now on:`Live your life in beta mode'. I work in the design industry and after a number of years you look back on old jobs and think `what was I thinking?' particularly when you've just designed the new version. By considering all past work as beta versions, it makes you proud of what has gone before for they were necessary evolutions of the contemporary product.
The book is a great and very accessible read whether you've been in business for years, or are maybe just thinking about it.
It wasn't a boring business book, but a compelling account of starting up. Read more
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