For better or for worse, the news media in the United States has huge worldwide coverage and influence. However, little is actually known about its inner workings, inherent logic and deeply embedded customs. In this revealing and brutally honest autobiography, veteran American journalist, Tom Plate, describes to his reader what it is actually like to work as part of a large media organisation. The author, who is a syndicated newspaper columnist, as well as a teacher at the University of California (UCLA), takes the reader behind the scenes of iconic media institutions, such as "Time" magazine, the "Los Angeles Times" and "New York" magazine. He presents everyday factors of the media life, such as, the reality of the deadline, the speed of the news cycle, the inevitability of office politics, the debilitating impact of political correctness and the occasional great joys of journalism.