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Confessions of an Advertising Man
 
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Confessions of an Advertising Man (Paperback)

by David Ogilvy (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: £9.99
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Confessions of an Advertising Man + Ogilvy on Advertising + It's Not How Good You Are, It's How Good You Want To Be
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Product details

  • Paperback: 208 pages
  • Publisher: Southbank Publishing; New edition edition (15 Jun 2004)
  • Language English
  • ISBN-10: 1904915019
  • ISBN-13: 978-1904915010
  • Product Dimensions: 19.3 x 12.7 x 1.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 9,845 in Books (See Bestsellers in Books)

    Popular in these categories:

    #4 in  Books > Business, Finance & Law > Sales & Marketing > Public Relations
    #4 in  Books > Business, Finance & Law > Biographies & Histories > Company Histories
    #7 in  Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Book Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Customer Reviews

4 Reviews
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
5.0 out of 5 stars An enjoyable read and a classic, 23 Mar 2008
By Matthew Leitch (Epsom, Surrey, England) - See all my reviews
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
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4.0 out of 5 stars Still relevant after all these years, 17 Oct 2009
I read this book years ago when I started off in advertising, and re-read it just recently. I have to say it's still as relevant now. I've always thought that regardless of the media choice, the principles underlying a great commercial creative idea are the same. This book is a great grounding in some of those timeless lessons about how to communicate persuasively. The author was himself responsible for some of the all-time-great campaigns in the history of advertising, and many of today's copy writers can learn a thing or two from reading this book. It's informative and refreshingly easy to read, despite the slightly anachronistic illustrative examples!
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5.0 out of 5 stars Confessions of an Ad Man, 25 May 2009
By Chrissina Tonks "Write Place" (Sydney AU) - See all my reviews
(REAL NAME)   
Brilliant - not only great advice in running an agency but general principles in life.
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Most Recent Customer Reviews

5.0 out of 5 stars Easy to read, good design
This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design. Read more
Published on 29 Aug 2006 by Gabi S. Balirac

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