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Confessions of an Advertising Man [Paperback]

David Ogilvy
4.6 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

8 Jan 2004
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Product details

  • Paperback: 224 pages
  • Publisher: Southbank Publishing; New Ed edition (8 Jan 2004)
  • Language: English
  • ISBN-10: 1904915019
  • ISBN-13: 978-1904915010
  • Product Dimensions: 19.9 x 13 x 1.3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: 293,082 in Books (See Top 100 in Books)

More About the Author

David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.

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Review

Ogilvy is the creative force of modern advertising. --New York Times

His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard

Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent

...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph

...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations

About the Author

David Ogilvy was an advertising genius. At the age of 37, he founded the New York based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must read. --This text refers to an alternate Paperback edition.

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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars An enjoyable read and a classic 23 Mar 2008
By Matthew Leitch VINE VOICE
Format:Paperback
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Still inspirational after all those years 18 Feb 2010
By AK TOP 500 REVIEWER
Format:Paperback|Verified Purchase
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.

In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.

The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Classic 23 Feb 2011
Format:Paperback
An absolute classic! Definitely worth a read and so entertaining after all these years. I would though advice on getting it from another publisher as the southbank publishing version is full of typos which would make David Ogilvy turn in his grave.

A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.'

No, it didnt make any sense to me either.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Still feels fresh 5 Oct 2011
Format:Paperback
I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to date and relevant to advertising in the early nineties.

For reasons I can't remember, I took a copy of this book on holiday this year, and read it in a day. I couldn't believe how something written so long ago still held true in the age of internet and iPhones. A must buy, me thinks.
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5.0 out of 5 stars Interesting read 22 Mar 2014
Format:Paperback|Verified Purchase
A classic business book for anyone even if you don't work in advertising, which I don't

We are all selling something.....l
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5.0 out of 5 stars simply brilliant 29 Dec 2013
Format:Paperback|Verified Purchase
not much more I can add to the other reviewers words, this is a brilliant book for those people who love Ogilvy and the amazing work he did
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5.0 out of 5 stars STUNNING 12 Dec 2012
Format:Paperback|Verified Purchase
its a brilliant compilation of his experience not just as an ad man but just in generally and his approach on the world how he saw it. GOOD READ ..

wouldn't have known, but i do ad.
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5.0 out of 5 stars An agency bible 14 Oct 2011
Format:Paperback
This is one of the best books I've read about running an agency. Whether you're an ad agency, marketing agency, PR or digital agency the principles in this book will help you run your business better. The fact the examples Ogilvy refers to are years old doesn't make it any less relevant. If you work in a creative agency and want to understand how the grand masters work - this book is for you.
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Most Recent Customer Reviews
4.0 out of 5 stars Confessions of an Advertising Man
Confessions of an Advertising Man (Purchased on 09/05/2011)
by David Ogilvy

I'm not ready reading the book, but its very interesting to read about this man. Read more
Published on 9 Oct 2011 by Matti
5.0 out of 5 stars unputdownable
Brilliant read really interesting, when i first started reading it it contained loads of stuff i wasn't sure i wanted to read, but i started to really get into learning about how... Read more
Published on 30 Aug 2011 by s
5.0 out of 5 stars Excellent
This is a mind blowing book, I wanted to buy this book in the year 2004 when I couldn't afford it but I recently purchased it a month ago (July 2011) and read this book which is... Read more
Published on 14 Aug 2011 by Glen
3.0 out of 5 stars Not as Mad as expected ....
The book was good and very interesting and fairly easy to get through. Not sure what I expected, but this wasn't it. Not sure I'd recommend this to anyone I know! Read more
Published on 17 May 2011 by Zarafa
3.0 out of 5 stars Mad man
.. as Roger Sterling said, this should be called a thousand reasons why i'm brilliant. Quite entertaining but very dated .. Read more
Published on 15 Jan 2011 by Bettylou
5.0 out of 5 stars Everyone in marketing HAS to read this!
An absolute classic! When I was trying to leave teaching, 30 years ago, this book and what I learned from it got me an interview ... and I never looked back. Read more
Published on 15 Nov 2010 by comm88
5.0 out of 5 stars The Englishman who showed America how to make advertisements
Re-reading this book after almost 50 years was a joy. His ideas are as fresh and relevant now as they were then. I would recommend it to anyone in the media or publicity business.
Published on 26 Oct 2010 by George on the Wold
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