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Ogilvy is the creative force of modern advertising. --New York Times
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations
His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard
Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent
...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph
...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations
Product Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
An enjoyable read and a classic,
By
This review is from: Confessions of an Advertising Man (Paperback)
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Still inspirational after all those years,
By
This review is from: Confessions of an Advertising Man (Paperback)
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.
In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read. The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Classic,
By Bella Blue (London,Uk) - See all my reviews
This review is from: Confessions of an Advertising Man (Paperback)
An absolute classic! Definitely worth a read and so entertaining after all these years. I would though advice on getting it from another publisher as the southbank publishing version is full of typos which would make David Ogilvy turn in his grave.
A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.' No, it didnt make any sense to me either.
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