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Confessions of an Advertising Man Paperback – 8 Jan 2004


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Product details

  • Paperback: 224 pages
  • Publisher: Southbank Publishing; New Ed edition (8 Jan 2004)
  • Language: English
  • ISBN-10: 1904915019
  • ISBN-13: 978-1904915010
  • Product Dimensions: 12.9 x 1.9 x 19.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 367,296 in Books (See Top 100 in Books)

More About the Author

David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.

Product Description

Review

Ogilvy is the creative force of modern advertising. --New York Times

His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business. --London Evening Standard

Prescriptive guide to the art of good advertising by the old king of Madison Avenue --Independent

...today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established. --Telegraph

...a must-read for anyone in business - and particularly marketing and PR. --5W Public Relations

About the Author

David Ogilvy was an advertising genius. At the age of 37, he founded the New York based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must read. --This text refers to an alternate Paperback edition.

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By AK TOP 500 REVIEWER on 18 Feb 2010
Format: Paperback Verified Purchase
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.

In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.

The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
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6 of 6 people found the following review helpful By Matthew Leitch VINE VOICE on 23 Mar 2008
Format: Paperback
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
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1 of 1 people found the following review helpful By Nick Shanagher on 16 May 2014
Format: Paperback Verified Purchase
Who could not love a book that starts: “As a child I lived in Lewis Carroll’s house in Guildford. My father, whom I adored, was a Gaelic-speaking Highlander, a classical scholar and a bigoted agnostic. One day he discovered that I had started going to church secretly.

“My dear old son, how can you swallow that mumbo-jumbo? It is all very well for servants but not for educated people. You don’t have to be a Christian to behave like a gentleman!

“My mother was a beautiful and eccentric Irishwoman. She disinherited me on the ground that I was likely to acquire more money than was good for me without any help from her. I could not disagree.”

Written more than 50 years ago, David Ogilvy’s Confessions of an Advertising Man has two strengths. First, it tells you how to be successful in business. Second, he shows how great brands are created by selling the big idea to as many people as possible.

In 1988 Ogilvy added a preface to explain why he wrote the book. First, to attract new clients to his advertising agency. Second, to help sell shares in his company. Third, to make himself better known in the business world. It achieved all three.

He also had to make three corrections as the world had changed from 1962 when the book was written. The world has changed even more since 1988 but Ogilvy’s ideas are still fresh and still easy to use.

He opens with a chapter on how to manage an advertising agency that can be used for any business. While Ogilvy came from a privileged background, he failed at university and had to work his way as a salesman, as a market researcher and as a chef at the Hotel Majestic in Paris.

“There were 37 chefs in our brigade. We worked like dervishes 63 hours a week.
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2 of 2 people found the following review helpful By Stanley Johnson on 5 Oct 2011
Format: Paperback
I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to date and relevant to advertising in the early nineties.

For reasons I can't remember, I took a copy of this book on holiday this year, and read it in a day. I couldn't believe how something written so long ago still held true in the age of internet and iPhones. A must buy, me thinks.
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1 of 1 people found the following review helpful By Peter Davies on 14 Oct 2011
Format: Paperback
This is one of the best books I've read about running an agency. Whether you're an ad agency, marketing agency, PR or digital agency the principles in this book will help you run your business better. The fact the examples Ogilvy refers to are years old doesn't make it any less relevant. If you work in a creative agency and want to understand how the grand masters work - this book is for you.
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Format: Paperback
I read this book years ago when I started off in advertising, and re-read it just recently. I have to say it's still as relevant now. I've always thought that regardless of the media choice, the principles underlying a great commercial creative idea are the same. This book is a great grounding in some of those timeless lessons about how to communicate persuasively. The author was himself responsible for some of the all-time-great campaigns in the history of advertising, and many of today's copy writers can learn a thing or two from reading this book. It's informative and refreshingly easy to read, despite the slightly anachronistic illustrative examples!
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1 of 1 people found the following review helpful By Danielle on 7 May 2014
Format: Paperback Verified Purchase
Item came before the estimated delivery which I was very pleased about. The book has already got me interested in it and I've only just started to read for my dissertation! Definitely recommend.
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1 of 1 people found the following review helpful By Neil Asher on 29 Dec 2013
Format: Paperback Verified Purchase
not much more I can add to the other reviewers words, this is a brilliant book for those people who love Ogilvy and the amazing work he did
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