The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.
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'Ogilvy is the creative force of modern advertising.' -- New York Times
'His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business.' -- London Evening Standard
'Prescriptive guide to the art of good advertising by the old king of Madison Avenue' -- Independent
'Today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established.' -- --Telegraph
'Required reading for anyone in business.' -- Media Week
'I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.'George Parker in Business Insider
'It's a classic...I tell my students if you're going to read a book about advertising, start with that one.' -- --Investor's Business Daily
The fact that the principles of this book are still so very relevant to today's marketer is simply amazing. The world's greatest ad man provides eternal wisdom for all marketers. This could be my all time favorite business book. --Marketo's 10 Essential Reads --This text refers to an alternate Paperback edition.
'His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business.' -- London Evening Standard
'Prescriptive guide to the art of good advertising by the old king of Madison Avenue' -- Independent
'Today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established.' -- --Telegraph
'Required reading for anyone in business.' -- Media Week
'I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.'George Parker in Business Insider
'It's a classic...I tell my students if you're going to read a book about advertising, start with that one.' -- --Investor's Business Daily
The fact that the principles of this book are still so very relevant to today's marketer is simply amazing. The world's greatest ad man provides eternal wisdom for all marketers. This could be my all time favorite business book. --Marketo's 10 Essential Reads --This text refers to an alternate Paperback edition.
About the Author
David Ogilvy was an advertising genius. At the age of 37, he founded the New York based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must read.
--This text refers to an alternate
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
By Matthew Leitch
VINE™ VOICE
Format:Paperback
This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.
4 of 4 people found the following review helpful
By AK
TOP 500 REVIEWER
Format:Paperback|Amazon Verified Purchase
In my opinion Ogilvy managed to write a classic with this one. The book is a good combination of advice about an advertising agency, running a professional services firm, the advertising business overall, as well as a really entertaining read.
In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.
The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
In terms of the content, some of it has dated (the limited insight on TV advertising, for instance), but most is as fresh and relevant as ever. Everything from how to motivate people in a high intensity, creative and competitive work environment, to some basic tennets of how advertising works (and how it does not) still makes a very useful, and relatively timeless read.
The shameless self promotion and the colour of the author himself, which come through quite starkly are perhaps a throwback to the 60s, when the book was first written but they are all the more refreshing and entertaining for that. If you are looking for a good quick guide on some basics of running a professional service firm, and do not quite have the stomach for something like Managing the Professional Service Firm (which I very highly recommend), this is quite a good place to start.
2 of 2 people found the following review helpful
By Bella Blue
Format:Paperback
An absolute classic! Definitely worth a read and so entertaining after all these years. I would though advice on getting it from another publisher as the southbank publishing version is full of typos which would make David Ogilvy turn in his grave.
A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.'
No, it didnt make any sense to me either.
A good example Pg 115 - 'Very few marketeers know how to milk dying brands. It is like playing a misere hand in whisht.'
No, it didnt make any sense to me either.
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Most Recent Customer Reviews
5.0 out of 5 stars
STUNNING
its a brilliant compilation of his experience not just as an ad man but just in generally and his approach on the world how he saw it. GOOD READ .. Read more
Published 5 months ago by M. Straaw
5.0 out of 5 stars
An agency bible
This is one of the best books I've read about running an agency. Whether you're an ad agency, marketing agency, PR or digital agency the principles in this book will help you run... Read more
Published 19 months ago by Peter Davies
4.0 out of 5 stars
Confessions of an Advertising Man
Confessions of an Advertising Man (Purchased on 09/05/2011)
by David Ogilvy
I'm not ready reading the book, but its very interesting to read about this man. Read more
by David Ogilvy
I'm not ready reading the book, but its very interesting to read about this man. Read more
Published 19 months ago by Matti
4.0 out of 5 stars
Still feels fresh
I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to... Read more
Published 19 months ago by Stanley Johnson
5.0 out of 5 stars
unputdownable
Brilliant read really interesting, when i first started reading it it contained loads of stuff i wasn't sure i wanted to read, but i started to really get into learning about how... Read more
Published 20 months ago by s
5.0 out of 5 stars
Excellent
This is a mind blowing book, I wanted to buy this book in the year 2004 when I couldn't afford it but I recently purchased it a month ago (July 2011) and read this book which is... Read more
Published 21 months ago by Glen
3.0 out of 5 stars
Not as Mad as expected ....
The book was good and very interesting and fairly easy to get through. Not sure what I expected, but this wasn't it. Not sure I'd recommend this to anyone I know! Read more
Published on 17 May 2011 by Zarafa
3.0 out of 5 stars
Mad man
.. as Roger Sterling said, this should be called a thousand reasons why i'm brilliant. Quite entertaining but very dated .. Read more
Published on 15 Jan 2011 by Bettylou
5.0 out of 5 stars
Everyone in marketing HAS to read this!
An absolute classic! When I was trying to leave teaching, 30 years ago, this book and what I learned from it got me an interview ... and I never looked back. Read more
Published on 15 Nov 2010 by comm88
5.0 out of 5 stars
The Englishman who showed America how to make advertisements
Re-reading this book after almost 50 years was a joy. His ideas are as fresh and relevant now as they were then. I would recommend it to anyone in the media or publicity business.
Published on 26 Oct 2010 by George on the Wold
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