Confessions of an Advertising Man is a collection of advice and techniques for building successful advertising campaigns and agencies. Written in the era of Mad Men, the book is still considered essential reading in the advertising industry, but also provides advice for aspiring managers in any business.
Who should read this summary?
- Anyone interested in Ogilvy’s fundamentals of great advertising campaigns
- Anyone hoping to make a career in advertising
- Anyone who has ever seen the TV show Mad Men
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