How to Conduct Your Own Survey
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Product Description
Product Description
A nuts–and–bolts guide to conducting your own professional–quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well–documented survey is the answer. But what if you don′t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low–cost surveys. In step–by–step, down–to–earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
∗ Determine which type of survey is best for you
∗ Estimate the cost of your survey
∗ Conduct mail, telephone, and face–to–face surveys
∗ Draw accurate samples
∗ Write effective questionnaires
∗ Compile and report results
∗ Avoid common survey errors
∗ Find reliable outside assistance
∗ And much more
∗ Determine which type of survey is best for you
∗ Estimate the cost of your survey
∗ Conduct mail, telephone, and face–to–face surveys
∗ Draw accurate samples
∗ Write effective questionnaires
∗ Compile and report results
∗ Avoid common survey errors
∗ Find reliable outside assistance
∗ And much more
From the Back Cover
A nuts–and–bolts guide to conducting your own professional–quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well–documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low–cost surveys. In step–by–step, down–to–earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
- Determine which type of survey is best for you
- Estimate the cost of your survey
- Conduct mail, telephone, and face–to–face surveys
- Draw accurate samples
- Write effective questionnaires
- Compile and report results
- Avoid common survey errors
- Find reliable outside assistance
- And much more
Inside This Book
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First Sentence
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The woman on the telephone sounded anxious. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Excellent research into survey methodology!,
By A Customer
This review is from: Conducting Surveys: A Step-by-step Guide to Getting the Information You Need (Paperback)
I'm currently finishing up my MA thesis, and I could not have built a stronger framework for the survey part of my work without Salant's book! The ideas are fresh, tested, and accurate. An excellent book for anyone who wants to conduct a survey and get reliable results.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A great guide for everyone,
By
This review is from: Conducting Surveys: A Step-by-step Guide to Getting the Information You Need (Paperback)
Although my main interest in is web surveys, I bought this book because Dillman's other book (on web surveys) was out of stock. Although web and email surveys is a big omission from this text (hence the 4 stars), it's a great text and really covers the bases, especially to do with bias.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.2 out of 5 stars (6 customer reviews) 28 of 28 people found the following review helpful:
2.0 out of 5 stars
Outdated,
By Max Headroom - Published on Amazon.com
This review is from: Conducting Surveys: A Step-by-step Guide to Getting the Information You Need (Paperback)
This book was published in 1994, prior to the internet boom. It covers telephone, mail, and face-to-face surveys. It doesn't cover email surveys or internet-based surveys. It also fails to mention scaling or data-types. If you're looking for ideas on questions, or are concerned about sampling techniques, you'll find some info here. This is one of those "partial references": it covers some things, but leaves enough out that you'll need to buy another reference to compliment it. If you're looking for the latest in survey methodology, this book doesn't have it.
40 of 48 people found the following review helpful:
5.0 out of 5 stars
Excellent research into survey methodology!,
By MrLiquidaffect "jrgonline" - Published on Amazon.com
This review is from: Conducting Surveys: A Step-by-step Guide to Getting the Information You Need (Paperback)
I'm currently finishing up my MA thesis, and I could not have built a stronger framework for the survey part of my work without Salant's book! The ideas are fresh, tested, and accurate. An excellent book for anyone who wants to conduct a survey and get reliable results.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Accessible volume by one of the best,
By Steven A. Peterson - Published on Amazon.com
This review is from: Conducting Surveys: A Step-by-step Guide to Getting the Information You Need (Paperback)
Dillman's "total design method" is well illustrated in this volume. This work is an accessible introduction to designing one's own survey. The book is written pretty well, too.
Trying to get accurate results is what survey design is all about. This book emphasizes that and then runs through the process, step-by-step. The book deals with some of the key issues in survey design: (a) what type of survey method (face-to-face, mail, phone), (b) sample selection, (c) construction of questions and the total questionnaire, (d) the logistics of administering the survey, (e) data analysis, (f) reporting the results. The work concludes with a title that says it all: "Advice, Resources, and Maintaining Perspective." All in all, a useful and accessible introduction to survey research and how to minimize errors. |
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