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Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource (Paperback)

by Kent E. Dove (Author), Jeffrey A. Lindauer (Author), Carolyn P. Madvig (Author) "Strong preparation is key to planning a successful annual fund ..." (more)

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Product details

Paperback: 512 pages
Publisher: Jossey Bass (13 Jul 2001)
Language English
ISBN-10: 078795649X
ISBN-13: 978-0787956493
Product Dimensions: 22.9 x 18.3 x 3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 588,628 in Books (See Bestsellers in Books)

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"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising–the annual fund. It begins a new millennium with a fresh, comprehensive approach." ––Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy

Product Description
Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program––including telemarketing, direct mail, special events, personal solicitation and matching gifts––and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.

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Strong preparation is key to planning a successful annual fund. Read the first page

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