- Hardcover: 240 pages
- Publisher: Harvard Business School Press (1 Sep 1995)
- Language English
- ISBN-10: 0875844448
- ISBN-13: 978-0875844442
- Product Dimensions: 24.1 x 16.2 x 2.9 cm
- Amazon Bestsellers Rank: 2,001,758 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.
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First Sentence
Traditionally, macroeconomists as well as marketing theorists have distinguished between manufacturing and service businesses. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Traditionally, macroeconomists as well as marketing theorists have distinguished between manufacturing and service businesses. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars (1 customer review)
9 of 11 people found the following review helpful:
5.0 out of 5 stars
Practical and insightful guide to the marketing process, 19 July 1998
By A Customer - Published on Amazon.com
This review is from: Concurrent Marketing: Integrating Product, Sales and Service (Hardcover)
As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work). Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.
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