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The Concert Book: The Fund Raiser's Detailed Guide for Arranging Special Events
 
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The Concert Book: The Fund Raiser's Detailed Guide for Arranging Special Events (Paperback)

by James Francis Hollan (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 150 pages
  • Publisher: Bonus Books Inc (Jul 1999)
  • Language English
  • ISBN-10: 1566251265
  • ISBN-13: 978-1566251266
  • Product Dimensions: 25.7 x 18 x 1.5 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,182,531 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Step behind the scenes and follow the entire planning and execution of a major benefit concert. This book from an expert is indispensable for any organisation wishing to stage a major concert fund raiser. Every aspect is discussed in depth, from working with major talent to developing promotional packages that sponsors will adore. This working manual is hands-on, using examples from real contracts, promotions, brochures, seating charts, and solicitation letters that you can quickly modify for your own event.

From the Author
The entire concert planning and execution process.
Concerts can be a great way to raise substantial dollars for your non profit organization. You can also lose your shirt. This book is a step by step behind the scenes look at how a concert is planned, produced and finally brought to the stage. The basics include ways to estimate budgets, locate performers, deal with agents, work with venues, develop media sponsors, solicit corporate donors and set the stage for future growth. The book has lots of good advice and even includes a selection of my mistakes so that you can learn the easy way. Ultimately, this book does not say you should or you should not stage a concert for your organization. It shows you the process, gives you a sense of what is really involved and allows you to make an informed decision. This book is primarily for non profit organizations looking to raise funds; however, any concert promoter can benefit from the real dollar insights and observations.

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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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5.0 out of 5 stars Everything an organization needs to know about concerts!, 24 Aug 1999
By A Customer
The author dispenses a complete and concise guide that can be used by any organization in planning the benefit concert. The arrangement of chapters allows the committee to walk through the process knowing full well what is involved. Hollan's sense of humor is evident throughout the book and it is apparent that he has an uncanny ability to attend to detail without losing sight of the goal. Much of the book can be used by individuals or organizations in planning events other than concerts; his tips for dealing with sponsors and the media are very helpful. A great resource for any event planner!
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4.0 out of 5 stars Profit from your concert, 23 Aug 1999
By A Customer
The concert book is a must read for fund raisers. The author's practical experience and easy to read style will jump start your fund raising campaign to new heights.

The book is well written and presents an organized project plan useful for both the novice and seasoned fund raiser.

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