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Product Description
Product Description
The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers.. James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.
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First Sentence
OUR LEARNING CAPACITY is truly impressive, not only in terms of knowledge, but also in terms of function. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
OUR LEARNING CAPACITY is truly impressive, not only in terms of knowledge, but also in terms of function. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
If you're interested in learning about problems people encounter that keep them from being as creative as they might be, this book is for you. If you are looking for ways to overcome these problems and to be more creative yourself, look elsewhere.
4 of 4 people found the following review helpful
Format:Paperback
I have been using this book with graduate students for more than 10 years. It is a deceptive book in its low cost and small size. It cannot be merely read; it must be experienced. Reflection about the key ideas illustrated by the exercises and how the reader can apply them to his or her life is also important. Adams incorporates theory and research as a basis for the "hands-on" experience. Some exercises do need to be up-dated (e.g., the telephone dial). I have reviewed many other books and have yet to find one to use in place of Conceptual Blockbusting.
2 of 2 people found the following review helpful
Format:Paperback
I discovered this book by accident six years ago - and stupidly lent it to a friend. Since then I have missed it greatly. I have used it's contents in several ways, but mainly with staff who have an inate inability to either recognise the need for change or recognise their own blockages. Some of the examples are now dated - but the messages just as relevant. It forced me to recognise my own blockages - and try to correct them.
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Most Recent Customer Reviews
Creativity matters!
Actually, the title of the book might be a bit misleading, this is not a how to manual about developing creative ideas, instead it focuses on a wide range of "blocks" which inhibit... Read more
Published 23 months ago by M.I.
interesting from cover to cover
This is a bible in creativity. It gives you golden advices about generating ideas for business or anything. And very easy to read, by the way.
Published on 16 Mar 2010 by M. M. Meneses
Useful Insights into Creative Thinking and what Impedes it
This is a classic work on thinking styles and how we are restricted in our approaches to problems. Adams is rather intellectual and analytical in his approach but he is always... Read more
Published on 4 Sep 2008 by Paul Sloane
Added new insights to my thinking about creativity.
The time spent reading this small volume was well rewarded with new insights about creativity and the communication of ideas. Read more
Published on 9 Dec 1998
A very self-centered, analytical way to look at creativity
If you are a Stanford engineering student or study another analytical dicipline this book might be a good start. Read more
Published on 8 Jun 1998
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