For the car manufacturer it provides an invaluable opportunity to gauge the public's reaction to radical design initiatives before putting them into production. With environmental considerations moving increasingly to the fore, the newest generation of aerodynamically honed concepts is also of particular significance for featuring creative alternatives to the long-running internal combustion engine. This usually takes the form of emissions-free electric power which is either used in isolation or in hybrid form, when it works in harmony with miserly fueled gas or diesel units.
The concept car is now well over 50 years old, and author Jonathan Wood charts its evolution from General Motors' landmark Y-Job of 1939, through the dream cars of the 1950s, and so to the present day.
This highly illustrated book will fascinate car enthusiasts of all ages and provide a pointer to the sort of vehicles that will be on our roads well into the 21st century and beyond.