"With its clever use of reverse psychology, this is actually a very well researched book about being one of life's winners…written in a simple-to-read and very humorous style."
"Before I founded The Gadget Shop I'd read every personal and business development book I could get my hands on and picked out the best ideas from each one. What's great about Steve's book is all these ideas, and many others I've never come across, can now be found in one place. Best of all, reading it is just like hearing Steve talk when he is on stage. It's like getting good advice from a friend. Steve uses humour in a very effective way in order to help you make more of your life, career or business".
Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop
"At Asda we've been successful by swimming upstream and placing people development at the heart of our business. Put Steve's book at the heart of your personal development and he'll help you swim upstream too"
Tony De Nunzio, Chief Executive, Asda
"Don't read this book"
"This is a very funny business book, but has some sensible thinking behind it. Reinforcing the "don't do this" approach, it gets the message across to readers of how to do things right."
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Do you want to fail in everything you do and waste all your potential?
Life is about being negative, right? Its about not taking opportunities, never changing and, most importantly, feeling unhappy and unfulfilled.
How to Be a Complete and Utter Failure is your ultimate ANTI life coach. From not having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story in here is guaranteed to propel you into the slow lane of total inadequacy.
Be warned: whatever you do, dont do the opposite of what you learn here or else youre in serious danger of making some positive changes and leading a more successful life.
This book doesn't do what it says on the tin. Quite the opposite. It is written with commendable charm and clarity, laden with chuckles and insights in equal measure. You will laugh and you will think often at the same time.
Neil Mullarkey, Founder-Member of the Comedy Store Players
I love this book by saying the exact opposite of what you should do it really hones in on the messages and breaks the bad habits.
Sahar Hashemi, Co-Founder of Coffee Republic