- Paperback: 160 pages
- Publisher: Prentice Hall; 1 edition (15 Aug 2002)
- Language English
- ISBN-10: 0273661663
- ISBN-13: 978-0273661665
- Product Dimensions: 21.4 x 13.8 x 1.4 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (48 customer reviews)
- Amazon Bestsellers Rank: 419,511 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
"With its clever use of reverse psychology, this is actually a very well researched book about being one of life's winners…written in a simple-to-read and very humorous style."
Professional Manager
"Before I founded The Gadget Shop I'd read every personal and business development book I could get my hands on and picked out the best ideas from each one. What's great about Steve's book is all these ideas, and many others I've never come across, can now be found in one place. Best of all, reading it is just like hearing Steve talk when he is on stage. It's like getting good advice from a friend. Steve uses humour in a very effective way in order to help you make more of your life, career or business".
Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop
"At Asda we've been successful by swimming upstream and placing people development at the heart of our business. Put Steve's book at the heart of your personal development and he'll help you swim upstream too"
Tony De Nunzio, Chief Executive, Asda
"Don't read this book"
Uncle Richard
"This is a very funny business book, but has some sensible thinking behind it. Reinforcing the "don't do this" approach, it gets the message across to readers of how to do things right."
The Bookseller
Product Description
How to be a Complete and Utter Failure turns the concept of self-improvement on its head. It brings together 39 and a half leading ideas in personal and business development, and offers a total antedote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. Delivered in fast, easily digestible chunks, in a style that makes you laugh while you learn, this book offers tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy. How to be a Complete and Utter Failure comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining read.
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Customer Reviews
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Paperback
This book is fantastic if you need some direction, motivation and inspiration. The real life stories and ancedotes are really funny - and it is very readable. It is not like your standard (and often long and boring) self help book. Once you've started reading it you don't want to put it down. There are exercises to do in the book (if you want!) and you can use it as a great ref book any time you need a 'shot in the arm' to make things happen in your life - be it in your career or personal life. It really will change your perspective for the better.
21 of 22 people found the following review helpful
Format:Paperback
I'd never been one for books on success....all those glossy volumes in airport bookshops featuring smiling Americans with perfect teeth and nasty suits. Now I've found an entertaining, informative and easy to read book telling me how to keep grubbing along and being a victim. Well...it would if I followed the excellent advice on how to snatch defeat from the jaws of victory. Working on the premise that if people are told not to do something they immediately do it, this book sets out to make us successful by stealth. It's packed full of ideas, in a remarkably small space, avoids jargon and manages to be funny too. It also has a slightly uncomfortable habit of making the reader think 'oh...that's me...I better do something about it!'You also recognise a lot of the traits displayed by your colleagues at work. Buy this book. At the very least, if you don't fly, you'll be failing with style.
6 of 6 people found the following review helpful
Format:Paperback
The book is an energetic way to look at techniques for being more successful both at work and home. the book manages to provide motivation and inspiration to actually do something - I can thoruoghly recommend it.
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Most Recent Customer Reviews
This book succeeds by failing!
This book works by telling you to do the opposite of what you'd need to do to be successful - and it fails! Read more
Published 1 month ago by Gary M
what i thought
a really easy listen,extremely witty and as a result a pleasure to listen to,some very well points put over in
a completely different way .
a completely different way .
Published 9 months ago by gerald
Reverse Psychology Gets In The Way
An enjoyable self-help book with some useful insights I hadn't previously read in other books of this type. Read more
Published 12 months ago by hildebar
Great boost..
I spent 2 months at home with a bad back and very little movement - before I was off I was very bored at work and just 'did the job needed'. Read more
Published 21 months ago by Pete
Potentially the most important book you'll ever read.....
I first read this book four years ago, having stumbled upon it by accident in a book store. I'm not normally a 'self-help kinda guy' - I tend to bumble along fairly happily most of... Read more
Published on 6 May 2010 by Mr. Allun Pittingale
Failing at failure
Facing up to redundancy is a daunting experience. This book helped me to treat being made redundant as "fascinating" and helped me to create long term goals with immediate steps to... Read more
Published on 6 April 2010 by Mike Ludbrook
Taking the first step
Like anything in life it is all about what you do and the steps you take - you will only get what you want if you take responsibility for taking action and in particular the first... Read more
Published on 5 Dec 2009 by Mark Solomons
Don't buy this book, now!
This book is a breath of fresh air in its genre. Steve has a unique ability to communicate powerful messages in a simple way. Read more
Published on 10 Nov 2009 by Killian MCDERMOTT
Vapid, repetitive content, in a terrible quality recording
I was misled into buying this CD - it was only afterwards that I realised Amazon merges reviews for the book with reviews for the much-abridged CD. Read more
Published on 29 Aug 2009 by Third Time Lucky
Failure rekindled
Having been lucky enough to work with Steve in the past, I have witnessed his work first hand and know how much fun and how influential it can be. Read more
Published on 12 Aug 2009 by Nicky Noo
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