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Complete Publicity Plans (Streetwise) (Paperback)

by Sandra L. Beckwith (Author) "For the more than twenty years that I've been a publicist, my oldest brother has been asking me, "So, how's the advertising business? ..." (more)

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Product details

Paperback: 352 pages
Publisher: Adams Media Corporation (12 Jun 2003)
Language English
ISBN-10: 1580627714
ISBN-13: 978-1580627719
Product Dimensions: 23.2 x 20.4 x 2.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,018,189 in Books (See Bestsellers in Books)

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Product Description

Product Description
Identifies the publicity opportunities available to small businesses who want to aggressively promote their product or service, and offers advice on writing a press release, pitch letter, magazine article, or newspaper column. The author also provides a sample publicity plan and tips on how to prep

About the Author
Author Sandra Beckwith is an award-winning publicist with twenty years experience. She has managed PR from both corporate and agency side, including spells with Burston-Marsteller, one of the world's biggest PR Firms.

Inside This Book (Learn More)

First Sentence
For the more than twenty years that I've been a publicist, my oldest brother has been asking me, "So, how's the advertising business?" Read the first page

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