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Customer Reviews
Most Helpful Customer Reviews
30 of 30 people found the following review helpful
Format:Mass Market Paperback
The perfect beginners bible. This is a book that leaves nothing to chance and explains everything in a clear and concise manner. It starts by helping you to choose the area in which you would be suited best such as residential sales or commercial etc through simple character analysis which is quite effective.
I admire the fact that it refutes the hard selling tactics within the real estate industry which some books are completely geared to. It gives a realistic insight and much grounding for anyone who wishes to pursue a career as an estate agent and is a book I couldn't recommend more.
Don't be put off by the title because the book is not childlike in its language or phrasing. It is quite large, has plenty of reading and does not contain any page fillers or useless information. Overall a highly informative book which takes you from scratch to being the best. Some of the more experienced agents should have a read as many could learn from its principles!
If your interested in becoming an estate agent....BUY THIS BOOK!!!
1 of 1 people found the following review helpful
Format:Paperback
At the end of the day everyone uses his own style on real estate so what applies to the author may not apply to you personally and I dont think this book applies for everyone in every country. Every country follows different real estate techniques so what is working in USA may not work in Cyprus or UK or Israel which lead me to conclude that the advice given on this book can not apply for everyone and especially when they ask you to spend money from your pocket not the authors pocket.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
29 reviews
19 of 20 people found the following review helpful
I found my mentor
29 Feb 2004
Format:Mass Market Paperback
I have been contemplating a change of career and on the top of my list has been becoming a real estate agent. I felt it was a field that I would really enjoy and that I had the people skills to do well. There was one thing holding me back from taking the plunge. The real estate agents that I had dealt with and any of my friends or business associates had worked with seemed to have such a pushy, hard sell attitude, with not very much respect for the client. I was afraid that this was a requirement to making it in this profession. Ms. Sullivan's book not only dispelled this erroneous assumption, but emphasizes why and how being ethical, acting out of integrity and putting your clients' wants and needs first will pay off on all levels and build a long standing, trustful reputation. I was so encouraged by her chapter on "The New Deal" which dealt with this issue. In fact there is a level of spiritual integrity that I haven't encountered in other books that I've read on this subject that really resonates with me. Because of this wonderfully organized and informative book, I have made my decision to enter this profession. I had a dream of finding a mentor in this field and now I have. I felt Ms. Sullivan wrote this book just for me and that I can't miss if I follow her advice. The FYI, Inside Scoop and Real Estate Lingo insertions scattered at strategic places throughout the book are so rich with interesting and helpful information. I really felt the depth of her wisdom from years of experience in practicing what she is sharing in this book. I am full of enthusiasm and appreciation.
13 of 13 people found the following review helpful
Some good some bad some ugly
24 Nov 2005
Format:Mass Market Paperback
There is some great advice for the novice agent in this book. But I think the author/agent speaks from two sides of her mouth. She promotes good ethics and attention to detail in terms of contracts and client-care. BUT, her own business is based on facilitating For Sale By Owners and an a la carte approach to representation. Both of these approaches to Agency undercut our business and our income. We spend a lot of money in this business, and are at great risk of frivilous lawsuits, burn out, and even our personal safety. Undercutting the traditional 6% (or even 5%) commission by offering limited services for a reduced rate undermines our whole industry. Any author/agent who supports cut rate real estate services should be read with skepticism.
13 of 14 people found the following review helpful
This is my new bible
28 Feb 2004
Format:Mass Market Paperback
This book is what I have been searching for. It covers the basics about how you get into real estate sales and whether the field is right for you. It details the very detailed information about the real estate exam and the best way to prepare for the exam. Then, it takes off into sophisticated and entrepreneurial ways of making real estate sales a professional, high dollar business. This author doesn't miss a thing while she takes you from the very beginning to the very end of the career of what she calls a Top Dog. Ms. Sullivan has entrepreneurship in her blood and she mentors you to become one too.
I was surprised to see that she also incorporates spiritual principles into her professional business model, making soul an important ingredient in a successful business. Maybe that's what we are all missing in our work. I have been a realtor for 12 years but now I know how to do it in a whole new way. This book is my new bible. Thank you, Ms. Sullivan.
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