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The Complete Idiot's Guide to Persuasion (Complete Idiot's Guides (Lifestyle Paperback)) [Paperback]

Steve Booth-Butterfield , Ed D Booth-Butterfield
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 266 pages
  • Publisher: Alpha Books; 1 edition (7 April 2009)
  • Language: English
  • ISBN-10: 1592578586
  • ISBN-13: 978-1592578580
  • Product Dimensions: 1.5 x 15 x 22.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,614,872 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent, Clear and Concise 23 Jun 2009
By Richard Griffiths VINE VOICE
The author builds an interesting explanation of persuasion basics founded on a decent pedigree. Cialdini's original work is one of the references he draws heavily upon. This alone recommends it to me as I think Cialdini did a great job in his original work Influence-without the fanfair or pretense of being some "Guru" of persuasion.

Low WATT (Willingness and ability to think) and High WATT concepts are introduced. Low WATT=Cialdini's 6 Laws, in short. High WATT=Thoughtful persuasion, in depth arguement and logic. Spanning these are precise strategies and tips that make clear how to make things happen for you and your client.

Scripts are discussed and argued for; I disagree with them, and can't be persuaded to use them myself; however, I can see his point and in the right situation I would, reluctantly, use this book to create them. I still vastly prefer to figure things out on the fly, which works well in my job. In window sales, perhaps not.

Butterworth introduces persuasion in a way that is relaxed, easy and brief. His vivid to the point explanations have a light touch of humor and make the books contents easily remembered.

I highly recommend it!
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  4 reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars Prepared To Persuade 9 Dec 2009
By Andy Harold - Published on
Format:Paperback|Verified Purchase
This book provided an array of strategies and tactics for one-on-one verbal persuasion. It was presented in a way that is easy to remember, and I believe that these methods would be effective in most situations of this kind.
2 of 5 people found the following review helpful
5.0 out of 5 stars Awesome Book 7 Feb 2010
By Freddy K - Published on
Format:Paperback|Verified Purchase
This book is very accurately based on communication theory, although there is no citing as to theoritical evidence!
5 of 13 people found the following review helpful
5.0 out of 5 stars The Great Communicator 22 April 2009
By Eleanor Butterfield - Published on
Being the mom of Steve Booth-Butterfield I knew early on he was a great
When he was just a few years old and starting to talk we were at the market
one day.
He was in the grocery cart, looked up at me, flashed his dimples and said,
"Can I have another cupcake, Beauty?"
Now, that's communication!
Proud? You bet I am!
Steve's Mom,
Eleanor (Beauty) Butterfield
1 of 10 people found the following review helpful
2.0 out of 5 stars A verbiose rehash of the old and tired examples 28 Jun 2009
By MythBuster DownUnder - Published on
This book has a few valid points and good examples, but the good stuff gets lost in its verbosity (too many words, not concise enough) and quite a few dubious claims and pieces of advice.

The "Introduction" states "If reading this book doesn't start a persuasion fire in you, then your wood's wet." I found this sentence astonishing. Firstly, the author is (or is supposed to be) an expert on persuasion, and if he fails to persuade the reader, he should blame himself, and not the reader.

The introduction continues: "All this weaves into one huge advantage: skill. Through this book, you will explore, test, and strengthen your skills as a persuasion communicator in the real world - in real time, with real people. You will acquire the knowledge, desire, and action needed to improve your persuasion skills."

Firstly, how can one "explore, test, and strengthen" one's skills just by reading a book? Secondly, a book is not a real world. You may acquire knowledge from a book, even desire, but how does one acquire action?

Many other problematic claims abound, such as "All bad persuasion is sincere", claiming that sincere people aren't good persuaders (untrue). It even seems as if the author does not know the difference between that claim and "All sincere persuasion is bad". Even that claim would be incorrect!

Also, his "Rule No. 5" states: "If you can't succeed, don't try". But how do you know that you cannot succeed unless you try (and fail)? Even than, you may succeed by changing one or more aspects of your approach and trying again? Seems like a defeatist attitude to me ....

Spends far too much time on Pavlov's reflexes and conditioning (salivating dogs) and Stanley Milgram's electric shock experiments. How exactly does that relate to practical persuasion skills that can be applied in business or personal life?

In conclusion, follows in the trail of other persuasion books and suffers from the same ailments. I couldn't find any advice on how to persuade your boss to give you a promotion or a pay-rise, how to convince a client to engage you as a consultant or service provider or anything along those business lines.

The book was useless to me, but then again, perhaps I'm above the idiot level this series of books is clearly aimed at! If you consider yourself an idiot (and I doubt) you may find some pointers here on how not to be a complete jackass! But then again, the book's style and structure is so convoluted you may benefit from a Ph.D. in order to understand it fully.
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