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Authors Rod Underhill and Nat Gertler give the background on what Internet business and e-commerce are, with examples of how dozens of on-line businesses achieved their success. They explain how to come up with an e-business idea, or how to join in on someone elses new e-business. They explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Rod and Nat explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one. Rod brings the actual site-founding expertise to the project whereas Nat contributes Internet savvy and puts the information into the easily read, conversational tone of the Complete Idiots Guides.
From the Publisher
Down to Earh Advice, When the Going Gets Tough!
Authors Rod Underhill and Nat Gertler give the background on what Internet business and e-commerce are, with examples of how dozens of on-line businesses achieved their success.
Authors Rod Underhill and Nat Gertler give the background on what Internet business and e-commerce are, with examples of how dozens of on-line businesses achieved their success. They explain how to come up with an e-business idea, or how to join in on someone elses new e-business. They explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Rod and Nat explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one. Rod brings the actual site-founding expertise to the project whereas Nat contributes Internet savvy and puts the information into the easily read, conversational tone of the Complete Idiots Guides.
From the Publisher
Down to Earh Advice, When the Going Gets Tough!
Authors Rod Underhill and Nat Gertler give the background on what Internet business and e-commerce are, with examples of how dozens of on-line businesses achieved their success.
They explain how to come up with an e-business idea, or how to join in on someone else's new e-business.
They explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits.
Rod and Nat explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options.
They offer pointers and tips for turning an existing standard business into a thriving on-line one.
Rod brings the actual site-founding expertise to the project whereas Nat contributes Internet savvy and puts the information into the easily read, conversational tone of the Complete Idiot's Guides.
This book shows that making millions off of the Internet does not require vast genius or even computer knowledge. By being willing to work hard for new companies, even receptionists are finding themselves with stock options worth millions of dollars
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