- Paperback: 350 pages
- Publisher: Que (1999)
- Language: English
- ISBN-10: 0789720574
- ISBN-13: 978-0789720573
- Product Dimensions: 22.9 x 18.8 x 2.5 cm
- Amazon Bestsellers Rank: 917,210 in Books (See Top 100 in Books)
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Michael Miller has written a great online book, The Complete Idiot's Guide to Online Auctions, to help acquaint members of the online community with the pros and cons of the online auctioning business. While at first one may ponder experiencing the thrill of biding for something online, Miller points out that there are many precautions people should take before getting involved with this form of online buying. There are many people operating online behind the scenes to capitalize on the misfortunes of others through willful deceit. Online auctioning is not child's play! It requires a disciplined approach and Miller offers his readers plenty of thoughtful instruction.
Miller offers a wealth of information, including listings of the most popular auction Websites online to date that cover a variety of purchase items, including the much heralded eBay site. In fact, Miller treats his readers to a considerable amount of attention to this one site that currently ranks at the top of them all. Readers will learn how these auction Websites work and how they can best benefit from them. He also helps readers new to online auctioning by clearing up some of the common misconceptions they may have about online auctioning and points out many of the pitfalls they must avoid. Be wise with your public image and money - heed his advice!
Readers should carefully consider Miller's advice on bid and placement timing, auctioning techniques, specific procedures to follow, how to avoid being duped or taken advantage of by online scam artists, sales tax information, using credit cards to make online purchases, user warrantees, return policies, and other important purchasing considerations. This book makes an excellent companion to Preston Gralla's The Complete Idiot's Guide to Online Shopping. Both are great books to have on hand!
Miller offers an easily readable treatment on joining the online auctioning scene. This method of making purchases can be fun and profitable for those who adequately prepare ahead of time. He will help those readers wary of this fairly recent Web development by exposing many of the risks involved. Readers will gain great insight on how to save time and money. They will also feel at ease after reading this book. It will help alleviate most of the fears they may have.
The coaching offered in this book is top-notch. It's great for those wishing to participate in the buying and selling of items online through this highly visible form of marketing. Highly recommended for those persons conducting a business such as selling antiques and other collectibles!