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Complete Guide to Search Engine Optimization [Kindle Edition]

Ciaran Rogers , Daniel Rowles
5.0 out of 5 stars  See all reviews (6 customer reviews)

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  • Length: 78 pages (estimated)
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Book Description

The Complete Guide to Search Engine Optimization ( SEO) sets out to demystify SEO by walking you through simple tried-and-tested techniques that everyone can follow in a fun and informative way.

This guide teaches you how to make your website highly visible to leading Search engines like Google, Bing and Yahoo. You work hard to create all your your digital content. This guide shows you exactly how structure that content to drive customers to all the great stuff you offer. With these easy to follow search engine marketing techniques you can ensure your website, social media and video content work really hard for you, driving the results you deserve.

You will learn how to:

>Understand search engines, and how they view and organize the web so you can build an effective SEO keyword strategy for your business.

>Research your best keyword/phrases with a whole suite of free tools to help choose the most effective and valuable ones for your site.

>Analyze your competitor’s pages to understand how they top organic rankings and then structure your website so it’s a search phrase magnet for lucrative online prospects.

>Use page titles, page structure, images and meta tags effectively on every page and deploy the latest technologies for marking up your site code so it can be logically understood by leading search engines.

>Optimize your images so they help you get found.

>Use Video SEO to promote your business online for free to huge untapped audiences hungry for video content.

>Utilize social media messaging techniques to turbo charge your online visibility via Twitter, Facebook and ‘Google+

Brought to you by the team behind the highly acclaimed Itunes top 20 ‘Digital Marketing Podcast’. This book is the ideal guide for anyone online who needs to better understand or deploy effective SEO strategies for personal or business activities.

Product details

  • Format: Kindle Edition
  • File Size: 1271 KB
  • Print Length: 78 pages
  • Publisher: Target Internet; 1 edition (1 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #250,026 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Ciaran Rogers was born on the Isle of Wight where he still lives despite a brief spell living in London to study for his degree and train as a teacher. He has specialised in digital marketing for the last 15 years and co-hosts and produces the Digital Marketing Podcast for Target Internet, a digital marketing training company based in Brighton. You can find the podcast in the itunes store. Currently working for a global cosmetics company, Ciaran specializes in the practical implementation of new digital technology and the effective use of search engine and social media marketing and optimization.

Target Internet
Target Internet aims to provide practical and easy-to-understand information in using digital marketing for businesses of all sizes. You'll find a mix of blog posts and articles, podcasts and audio training, video and more interactive e-learning all on the topic of digital marketing. There is a lot of digital marketing advice out there but very little is targeted as being of real use for those of us working within the practical constraints of a business. Target Internet aims to fill in some of the gaps and provide a solid resource for all things in online marketing.

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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent SEO advice for new businesses 10 Sept. 2012
By Jen B
Format:Kindle Edition
Fabulous PRACTICAL guide on all aspects of SEO and social media marketing. Easy to read and digest. Great starting point for anyone wanting to understand SEO. Explains what you need to consider and how to do it yourself. Brilliant resource for small businesses. Thank you.
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3 of 3 people found the following review helpful
Format:Kindle Edition
I was given this book to read as I went away on holiday. Truth to tell it wasn't top of my list to read, I was trying to escape work, not read all about it but I was relieved and delighted to find the book was extremely easy to read, very informative and above all, useful. I came home and went back to with a bunch of new ideas and a surge of energy based on the knowledge I'd gained.

If you are looking to start your own marketing SEO campaign or even if you know a fair amount about it already I would definitely recommend reading this guide. It even covers the up and coming Google trend that is shaking things up a little in terms of SEO. A great resource to anyone hoping to drive a whole lot more traffic to their site.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Start at the Start 18 Dec. 2012
By J.Waitt
Format:Kindle Edition|Verified Purchase
What I liked about this book over many others is the simple process of starting with the easiest wins first - I look at so many websites that have been hard to find and wish they could just do the simple things right. Well done and hope this establishes itself in order to improve the browsing experience for everyone. Im sure anyone starting a business has a need, especially in our modern era, to rank well in web-searches and this is a must read to ensure the basics and then the tweaks go in the right direction.
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