The Complete Guide to Professional Wedding Photography
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Review
"Damien Lovegrove is clearly among a very few photographers who have a deep grasp of business concepts. Damien generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
-Michael J. Marmur, MBA. President, Special Event Photography, Canada.
"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in."
-Christopher Wordsworth, professional photographer, author and journalist.
"With the motto "learn, master, create," they put their best foot forward with The Complete Guide to Professional Weeding Photography, bby renowned wedding photographer Damien Lovegrove."
-PDN Photo District News (Dec. 2007)
-Michael J. Marmur, MBA. President, Special Event Photography, Canada.
"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in."
-Christopher Wordsworth, professional photographer, author and journalist.
"With the motto "learn, master, create," they put their best foot forward with The Complete Guide to Professional Weeding Photography, bby renowned wedding photographer Damien Lovegrove."
-PDN Photo District News (Dec. 2007)
Product Description
Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement.
This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike.
* Discover how to master every aspect of photographing a wedding
* Develop your style, and learn new shooting techniques
* Understand how to read and use light quickly and effectively
* Get to grips with selling, marketing, postproduction and product design
* Improve your customer experience and increase your product value
* Manage your time and become a more effective photographer
* Learn financial mastery and how to avoid financial misery
* Fast track your career and unleash your potential
"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist.
"Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
Michael J. Marmur, MBA. President - Special Event Photography, Canada
Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.
* Reveals all the secrets and systems required by wedding photographers to make a good profit
* Shows how these wedding photographers have chosen a few rules to consistently use, and explaines how everything follows from consitent choices and decisions. Invaluable reference for all aspiring wedding photographers
* 300 color and black and white images detailing the technical information of the shot
This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike.
* Discover how to master every aspect of photographing a wedding
* Develop your style, and learn new shooting techniques
* Understand how to read and use light quickly and effectively
* Get to grips with selling, marketing, postproduction and product design
* Improve your customer experience and increase your product value
* Manage your time and become a more effective photographer
* Learn financial mastery and how to avoid financial misery
* Fast track your career and unleash your potential
"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist.
"Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
Michael J. Marmur, MBA. President - Special Event Photography, Canada
Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.
* Reveals all the secrets and systems required by wedding photographers to make a good profit
* Shows how these wedding photographers have chosen a few rules to consistently use, and explaines how everything follows from consitent choices and decisions. Invaluable reference for all aspiring wedding photographers
* 300 color and black and white images detailing the technical information of the shot
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Most Helpful Customer Reviews
22 of 22 people found the following review helpful:
5.0 out of 5 stars
Best pro wedding photography book yet!,
By
This review is from: The Complete Guide to Professional Wedding Photography: Creating a More Profitable and Fulfilling Business (Hardcover)
As a new pro, I've bought quite a few pro wedding books to help me not only improve as a photographer, but especially in the more challenging areas of business and marketing..
This book is by far the best I've read (and I've bought 6 from Amazon). It's the first that I've actually given to my wife and told her to "read this chapter". The reason that it's so good is it's a great mix of photographic hints and tips, great photos with technical data, walkthroughs of the wedding day, business and marketing ideas. I genuinely thought it was useful - and to me that's the highest praise for this sort of book, and recommend it unreservedly.
11 of 11 people found the following review helpful:
5.0 out of 5 stars
Sound Advice,
By
This review is from: The Complete Guide to Professional Wedding Photography: Creating a More Profitable and Fulfilling Business (Hardcover)
There are many books available on the subject of wedding and portrait photography but only a rare few are worth keeping. Apart from the invaluable business advice and strategies there is a wealth of sound technical knowledge on producing a style and consistency to your work. The book itself is of a high quality finish with top class examples to accompany the text. I would say the principals laid out in this book are just as relevant to a portrait photographer as they are to a wedding photographer. Myself being mainly a portrait photographer this book has inspired me to aim higher and follow my ambitions but also to have a sound business plan at the heart of my business.
The book also makes an interesting read following Damien's career from lighting camera man to top class portrait and wedding photographer. A book well worth keeping.
10 of 10 people found the following review helpful:
1.0 out of 5 stars
Mediocre photography and trying to spin it as his "style"!,
By Severn (UK) - See all my reviews
This review is from: The Complete Guide to Professional Wedding Photography: Creating a More Profitable and Fulfilling Business (Hardcover)
When I was looking for a wedding photography book this one kept popping up with it's good reviews; so after visiting his blog I decided to order it.
Since then I have read many other wedding and general photography blogs, and the more I researched the more dated and weak his book comes across. Things start to look alarming to me now from the very beginning of the book. After leaving the BBC (as he seems to name drop so often) as a cameraman he puts himself in £40,000 debt for Hasselblad camera. Yes, £40,000. I am nervous to take advice from someone who thought he needed a £40,000 camera to start as a beginner in the wedding photography field. And I think he mostly uses a £2000 5D MKII now. He seems to restrictively shoot entirely at f4, but then claims that it's his "style". In fact the camera setting he gives is not much help as it's just f4 and then whatever works at that setting - he might as well shoot in AV mode. Another one of his "styles" is not to include the sky - why? It seems to be a very forced and limiting "style". Almost all the couple shots are posed and because of it often look stiff. I think his best photo is the one on the cover. The rest seem to be from the 80-90s. Another odd things is that he now boasts that he has a studio with 2 full time staff - one who works on photoshop mostly and the other just for sales. At one part he points out how in the old days he used to try and up-sale heavily to clients, which is hardly practiced now, but he then goes into detail over 2 or more pages about how this dated sales technique works. Thanks. One starts to get the feeling that he somehow got a lucky break when he started out (in the 80s or early 90s I think) and has managed to ride that since. If he where to re-enter the wedding photography field today as an unknown, I think he would remain unknown. He seems to lack a natural artistic eye, however he does have some good technical capabilities. I would also suggest having a look at his wedding photography on his dedicated wedding site to decide for yourself if his technique and "style" work for you. Overall I find his book looking very old school and not up to date with the rising young wedding photographers out there who really understand branding and don't think it just means shooting at f4, and not including the sky, and labeling it the "Lovegrove style"!
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