- Paperback: 448 pages
- Publisher: John Wiley & Sons (13 Feb 2002)
- Language English
- ISBN-10: 0471105805
- ISBN-13: 978-0471105800
- Product Dimensions: 23.1 x 19 x 2.3 cm
- Amazon Bestsellers Rank: 880,906 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"a valuable insight into a burgeoning area of research" (British Journal of Cardiology, March 2002)
"...the book can be recommended to anyone planning a major internet–based publicity campaign..." (www.freepint.com, 11 July 2002)
"...every topic is clearly explained...as guide books go this is the best one I have read to date..." (M2 Best Books, 17 September 2002)
"...the discipline and meticulousness of his techniques alone – demonstrated in his interesting chapter on e–mail news releases – certainly inspire..." (Marketing, 21 November 2002)
Marketing, 21 November 2002
"..the discipline and meticulousness of his techniques alone - demonstrated in his interesting chapter on e-mail news releases - certainly inspire..."
Inside This Book
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First Sentence
Five years ago, I put the finishing touches on my book, Publicity on the Internet, and shipped it off to the publisher. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Five years ago, I put the finishing touches on my book, Publicity on the Internet, and shipped it off to the publisher. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.7 out of 5 stars (6 customer reviews)
12 of 13 people found the following review helpful:
5.0 out of 5 stars
Publicity without Walls, 5 Mar 2002
By Don Bates - Published on Amazon.com
This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)
Steve O'Keefe's first book, Publicity on the Internet, changed the way people in public relations and marketing, particularly those in the publishing industry, publicized and promoted books, companies, products, services and other endeavors on the World Wide Web. For the first time, someone had outlined -- in great detail and with remarkable candor -- what we had to do to take advantage of the Internet's innumerable opportunities for getting "talked about" in cyberspace and, by extension, in our offices, living rooms and places of play. In his new book, Complete Guide to Internet Publicity -- a complete overhaul of his earlier work -- Steve goes several steps further and makes the art of Internet publicity almost a no-brainer for professionals and non-professionals alike. With a host of specific case examples, he tells us how to harness the power of online news rooms, discussion groups, newsletters, chat tours, online seminars, contests and what he calls "syndication" (a great concept unto itself) to develop positive publicity far beyond what most of us could achieve or afford with traditional public relations or direct mail marketing, as important and impressive as these approaches can be in certain circumstances. But the book is far more than a collection of tactics. Most important, it is salted with expert advice and counsel on how to use the Internet wisely. Steve is a practitioner of what he describes, but he is also a teacher who cares about the values of his readers. He wants us to succeed credibly and accountably with our publicity initiatives, not at all costs. Philosophically, he reverses the old maxim, "the end justifies the means." Like Camus, he thinks "the means justify the end." Still and all, the book is a wonderfully practical primer that helps us to concentrate on creativity and substance in generating the kind of publicity that we only dreamed of a few years back. The book is also well-organized, well-written and well-edited, three qualities that make it not only easy to read, but easy to grasp and easy to translate into action. If there is a "best" book on Internet publicity, this has to be the choice hands down.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
An Internet Guide For Everyone, 22 Jan 2002
By A Customer - Published on Amazon.com
This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)
This book has an approachable, plain English writing style geared to anyone interested in Internet publicity (not just the big corporations). The author includes lots of helpful examples to illustrate his points. Seeing how the pointers, tips, and procedures operate in the real world enables anyone to apply them to his or her business. I already have!
5 of 5 people found the following review helpful:
5.0 out of 5 stars
A Much Needed Addition, 22 Jan 2002
By A Customer - Published on Amazon.com
This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)
I was very pleased to discover this book. O'Keefe has a proven track record but other books by him are out of date, as technologies and industry standards have changed substantially. This book answers the need for coverage of recent developments with its inclusion of topics such as search engine optimization, newsletters, newsrooms, email merge programs, and syndication and affiliate programs.
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