The Complete Guide to Fundraising Management (Wiley/NSFRE Fund Development) (Hardcover)

If your nonprofit survives and thrives in today’s highly competitive philanthropic environment, it will be because you made the most of your monetary and staffing resources. But doing so is a complicated business that demands the right approach. This practical how–to book offers an accessible and time–tested plan for fundraising success.

Newly revised and expanded, The Complete Guide to Fundraising Management, Second Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self–assessment, and continual improvement. Concentrating on high–payoff, cost–effective fundraising strategies, the book presents straightforward guidelines and step–by–step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission.

Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, this comprehensive resource covers all the bases, including:

• How to manage the resource development function–analysis and planning, setting goals, and monitoring the budget
• Prospect ratings and evaluations–determining the "ideal" volunteer solicitor, the capacity to give, and the request amount
• Grantsmanship–government contracts, foundations, project development, and foundation research
• Capital and endowment campaigns–chronological steps for success, including pre–study, advancement, intermediate, and public phases

This indispensable resource includes a CD–ROM containing innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fundraising reports that focus on trends you should monitor; and time management and board nominating grids. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Second Edition is the ultimate road map to fundraising success. --This text refers to the Hardcover edition.

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