Product Description
In today′s highly competitive philanthropic environment, it is vital that fund raisers make the most of their monetary and staffing resources. In light of several highly publicized scandals, the scrutiny of cost–effectiveness of nonprofit organizations has never been more intense. This book is a practical management how–to tailored specifically to the needs of fund raisers. Moving beyond theory, it addresses the day–to–day problems faced in these organizations and offers hands–on advice and practical solutions.
Synopsis
This guide to fund-raising management addresses the kind of problems that fund raisers actually confront every day and provides step-by-step guidance and practical advice on dealing with those problems. The text covers everything from the staffing, financial and material resources a fund raiser needs to have in place, to the behind-the-scenes preparation required to conduct different long and short-term campaigns. It also includes communications strategies, solicitation strategies and programme evaluation methods.
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