A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images.
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Review
"'Excellent... it will give novices an awareness of how today's design industry is structured and the career disciplines that are available' - Computer Arts 'A stylish and beautifully produced work that covers a wide subject in a concise, pleasing style. Excellently priced, it offers fantastic value for money, even for students' - MacFormat"
--This text refers to an alternate
Paperback
edition.
About the Author
Bob Gordon is currently a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London. He has experience across a wide range of graphic design areas, including magazines, publishing, promotions and exhibitions.
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Most Helpful Customer Reviews
69 of 71 people found the following review helpful
By Joanna B
Format:Paperback
This book is excellent, for a broad base on all aspects of Graphic Design. It includes information valuable to a range of users from those with a passing interest in design, to already established designers who may want to diversify or refresh, or get a few ideas.
The examples in the book are shown on the MAC OSX system, and it refers to mac throughout, but this doesn't alienate PC users, rather gives a guide for mac users, and an idea of how "the other half work" for PC users.
The web section is extremely useful, and doesn't spurt technical terms, but accepts people may use hand-coding, or WYSIWIG authoring software.
I'm a designer and constantly go back to this book, for reference, ideas, or for the bibliography which contains some interesting sites.
A MUST BUY for anyone with an interest in Graphic Design.
16 of 16 people found the following review helpful
By L. Hulme
Format:Paperback
This book is well produced and printed, with plenty of illustrations on each subject.
I think this book is useful for those starting out in graphic design or with limited knowledge of other areas in the genre 'digital graphic design'. I am a designer and found the information a little lacking, or covering basics I already knew.
However, I have had friends who work within other disciplines, such as video editing, who found reading this book an excellent grounding in basic design principles and practices.
13 of 15 people found the following review helpful
Format:Paperback
this book is brilliant and I'd recommend it to any one who is studying graphic design. I'm a student and if I'd had this book all along, the course would have so much easier to understand! it really is an essential for all graphic design students!
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Most Recent Customer Reviews
5.0 out of 5 stars
Nice service, fast delivery, great book.
Nice service, fast delivery, great book.
Great book if you are new in Digital design industry. It covers most of fields you need to know. Maybe a little out of date.
Great book if you are new in Digital design industry. It covers most of fields you need to know. Maybe a little out of date.
Published 4 months ago by Justinas
5.0 out of 5 stars
Wonderful
I've only recently started out in my career in Graphic Design and Multimedia and there are a huge amount of books available to buy out there. Read more
Published on 2 Dec 2004 by Mr. T. Ahmad
1.0 out of 5 stars
What the....?!?
This book is a waste of money, it's full of pictures and lacks any form of description.... unless your looking for the 10 word or less variety. Read more
Published on 20 Aug 2004 by Rae Maddock
1.0 out of 5 stars
What!? the......
Well if you want a book full of pictures and little discription go ahead and waste your money! I'm studying design and yes the pictures are nice but the book is no use to me when... Read more
Published on 20 Aug 2004 by Rae Maddock
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