- Paperback: 288 pages
- Publisher: Allworth Press,U.S. (23 Sep 1999)
- Language English
- ISBN-10: 1581150288
- ISBN-13: 978-1581150285
- Product Dimensions: 22.4 x 15.2 x 2.3 cm
- Amazon Bestsellers Rank: 665,445 in Books (See Top 100 in Books)
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Product Description
Synopsis
This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.6 out of 5 stars (15 customer reviews)
42 of 42 people found the following review helpful:
5.0 out of 5 stars
"How to" instruction in every aspect of publicity, 18 Mar 2001
By Midwest Book Review - Published on Amazon.com
This review is from: The Complete Guide to Book Marketing (Paperback)
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
18 of 18 people found the following review helpful:
5.0 out of 5 stars
A must for new authors, 23 Aug 2000
By Dr. Susan F. Kepner - Published on Amazon.com
This review is from: The Complete Guide to Book Marketing (Paperback)
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.
11 of 11 people found the following review helpful:
5.0 out of 5 stars
A must book for writers and publishers., 26 Dec 1999
By C.D. Payne - Published on Amazon.com
This review is from: The Complete Guide to Book Marketing (Paperback)
I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.
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