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Product Description
The new edition of this ever-popular title has been completely updated and includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union. It is divided into three parts: fundraising principles and strategies; sources of funding - including individual donors, grant-making trusts, companies, central and local government; fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals. Illustrated with case studies - including new examples - throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.
The new edition of this ever-popular title has been completely updated and includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union. It is divided into three parts: fundraising principles and strategies; sources of funding - including individual donors, grant-making trusts, companies, central and local government; fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals. Illustrated with case studies - including new examples - throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.
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What Do Customers Ultimately Buy After Viewing This Item?
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61% buy the item featured on this page: The Complete Fundraising Handbook £23.75 |
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15% buy The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships £9.79 |
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9% buy The Complete Guide to Fundraising £9.09 |
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8% buy Fundraising for Dummies £6.99 |
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