- Hardcover: 256 pages
- Publisher: Palgrave Macmillan (19 Sep 2001)
- Language English
- ISBN-10: 0333786696
- ISBN-13: 978-0333786697
- Product Dimensions: 2.4 x 1.6 x 0.2 cm
- Amazon Bestsellers Rank: 1,855,396 in Books (See Top 100 in Books)
- See Complete Table of Contents
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."..extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. " --"HBS Working Knowledge"
Product Description
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
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2 reviews
3 of 3 people found the following review helpful
Nice primer
2 May 2002
Format:Hardcover
This was the first book I read that was dedicated strictly to CI. It turned out to be a good starting point since it covers much territory quickly, which is both a strength and a weakness. I liked the layout in that it is easy to read the chapter materials. My only issue with it was that it has a clear European focus and all of my work has to do with American companies and mostly American dominated industries. This isn't the authors fault but more my own as I should have read the preface more closely before purchasing it. Despite my error, I still think this was a good start to my now growing CI book collection.
A Competitive Intelligence Primer for Global Operators
21 Dec 2008
Format:Hardcover
This is a well thought-out book, with a layout that is absolutely fabulous for any level of CI practitioner or enthusiast. The book is divided into small chunks that make it very easy to read and follow. It is very comprehensive and yet, precise, with only about 228 straight-to-the-point pages. For those that want further study, it provides a list of additional materials under competition, marketing warfare, competitive intelligence, industrial espionage, analysis techniques and knowledge management. However, it is essential to understand beforehand that unlike most other books on CI, this book is not US-specific (Nwankama Nwankama).
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