- Hardcover: 272 pages
- Publisher: Stanford Business Books,US (15 May 2010)
- Language: English
- ISBN-10: 0804761620
- ISBN-13: 978-0804761628
- Product Dimensions: 15.2 x 2.3 x 22.9 cm
- Amazon Bestsellers Rank: 2,498,850 in Books (See Top 100 in Books)
Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Hardcover – 15 May 2010
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
"A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections."-Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, not just because their missions make them greener, but because they make them better. They create quality products, garner a fanatical following, and engender innovation, passion, and fun for employees and customers alike. What could be a better model for business?"-Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "A highly informative and extremely well-written analysis of the creation and growth of ecologically and socially minded firms. What makes Russo's book particularly valuable is his balanced assessment of both the opportunities and the risks that enterprises face in trying to combine social and environmental accountability and survival in the marketplace. While focusing on small firms, the lessons it offers are relevant to all businesses seeking to position themselves and their products as eco-friendly and/or socially responsible."-David Vogel, Haas School of Business, University of California, Berkeley
About the Author
Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008).