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Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably [Hardcover]

L. Hunter Lovins , Michael V. Russo

RRP: £18.99
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Book Description

15 May 2010
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

Product details

  • Hardcover: 272 pages
  • Publisher: Stanford Business Books,US (15 May 2010)
  • Language: English
  • ISBN-10: 0804761620
  • ISBN-13: 978-0804761628
  • Product Dimensions: 24.1 x 15.9 x 1.9 cm
  • Amazon Bestsellers Rank: 2,109,876 in Books (See Top 100 in Books)

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Review

"A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections." - Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, not just because their missions make them greener, but because they make them better. They create quality products, garner a fanatical following, and engender innovation, passion, and fun for employees and customers alike. What could be a better model for business?" - Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "A highly informative and extremely well-written analysis of the creation and growth of ecologically and socially minded firms. What makes Russo's book particularly valuable is his balanced assessment of both the opportunities and the risks that enterprises face in trying to combine social and environmental accountability and survival in the marketplace. While focusing on small firms, the lessons it offers are relevant to all businesses seeking to position themselves and their products as eco-friendly and/or socially responsible." - David Vogel, Haas School of Business, University of California, Berkeley "Mission-driven companies continue to grow in number and are moving from a small niche into the mainstream. The time is right for an analysis of these firms and their approaches to business. In Companies on a Mission, Michael Russo documents both t "True innovation comes from the fringes - from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act,

About the Author

Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008).

Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  7 reviews
4.0 out of 5 stars Fantastic book as inspiration, class study and future reference 1 April 2013
By SilveryJ - Published on Amazon.com
Format:Hardcover|Verified Purchase
A terrific, current book on entrepreneurship in sustainable and eco-friendly areas that had a wealth of information and was very readable. Even if you're not particularly interested in social responsibility you will find it valuable in terms of developing a business model and plan for your ideas. You will be glad to have it in your library. I purchased it for Kesiah Scully's class at ESU but I am hanging on to it for good.
5.0 out of 5 stars Good textbook 10 Dec 2012
By R. Darnell - Published on Amazon.com
Format:Hardcover|Verified Purchase
I ordered it new but got a discount. Needed it for a class. Quite satisfied. If you are taking Entrepreneurship at Empire State College you will probably need this book.
5.0 out of 5 stars Great resources for educators 3 May 2012
By Deborah Marshall - Published on Amazon.com
Format:Hardcover
I'm teaching an entrepreneurial course at a university, and this book is full of helpful tips and ideas. The book is written in such a way that if you want to start a venture with a green focus, you can ask yourself the right questions during the planning stage. Insights into the beginnings of other sustainable ventures ensures you don't make the same mistakes as those who have gone before you. I highly recommend this book to anyone who wants to be successful as a green business.
5.0 out of 5 stars A very inspiring business book 26 April 2012
By Timer - Published on Amazon.com
Format:Hardcover
Companies on a Mission is very inspiring book that provides exciting insights on how small companies can achieve both the goals of corporate social responsibility and profit. It offers excellent examples of innovative strategies that can be applied to many contexts. This is a must read for those who want to bring some enlightenment to their business and improve their bottom line.
5.0 out of 5 stars Insightful 29 Nov 2010
By E. Borelli - Published on Amazon.com
Format:Hardcover|Verified Purchase
Engaging, instructive and enlightening. A must-read for anyone currently engaged in or considering introducing a mission driven focus into their business of any size.
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