- Paperback: 352 pages
- Publisher: Peachpit Press; 1 edition (5 April 2000)
- Language English
- ISBN-10: 0201874849
- ISBN-13: 978-0201874846
- Product Dimensions: 22.6 x 17.8 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 585,419 in Books (See Top 100 in Books)
- See Complete Table of Contents
Community Building on the Web
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Community Building on the Web: Secret Strategies for Successful Online Communities for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Amazon.co.uk Review
There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy centre stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.
Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organisational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organise itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.
Read this book to help crystallise your thinking about community building, and to review strategies that work for real sites already. --David Wall, Amazon.com
Product Description
What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders. (Previously announced on the Winter 98 list.)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This the bible for every web community builder.
It does have his own space under a glass bubble on his personal shelf in my library. And I know everyone working in the web community business consider Amy Jo Kim either God or Mum.
If you have anything to do with web communities and you have not read it yet, you have a lot to learn from that book.
It does have his own space under a glass bubble on his personal shelf in my library. And I know everyone working in the web community business consider Amy Jo Kim either God or Mum.
If you have anything to do with web communities and you have not read it yet, you have a lot to learn from that book.
1 of 1 people found the following review helpful
Format:Paperback
Although this book is designed for those who create on-line communities, it will be equally useful to those who are thinking of establishing a community, those who would like to improve the one they have, and those who are looking for valuable communities to join. That's a lot from one book!
As the author says, "This book is a strategic handbook for community builders." It espouses 9 design strategies:
(1) Define and articulate your PURPOSE
(2) Build flexible, extensible gathering PLACES
(3) Create meaningful and evolving member PROFILES
(4) Design for a range of ROLES
(5) Develop a strong LEADERSHIP program
(6) Encourage appropriate ETIQUETTE
(7) Promotic cyclic EVENTS
(8) Integrate the RITUALS of community life
(9) Facilitate member-run SUBGROUPS
The book also proposes 3 design principles:
(1) Design for growth and change
(2) Create and maintain feedback loops
(3) Empower your members over time
Each of the design strategies has its own chapter. There is also a good structure to propose questions to answer. In addition, you also will find excellent examples of existing Web sites, some of which will be new to you. Not only are the sites discussed, but they are also illustrated with many actual Web pages. I have missed that in many other books about the Internet. This one provides and makes superb use of its visual examples!
I thought that the best practice examples worked, because each one was better than any other feature that I have seen at another Web site.
Also, the author provides a Web site so that you can keep up-to-date with her latest insights and to share information.
But to me the best part of the book were the many astute, rich comparisons of on-line communities to real world communities. Ms. Kim has obviously done a great job of thinking through important fundamental questions about what is possible on-line. Her thinking is obviously in flux. It seems to be pointing to a world where on-line and off-line will have few distinctions, as we relate to many of the same people in both modes. I liked her comparison of how we think about telephone calls compared to other communications methods.
After you have read this book, I suggest you also reexamine your business model in terms of how it could be improved by merging with your customers in the kind of rich off-line and on-line communities that are described in this excellent book. These communities can be powerful irresistible forces to power your growth forward.
May you find the on-line community that expands your life in many useful ways!
2 of 3 people found the following review helpful
Format:Paperback
A must for any Community developer, Amy Jo's style made it very easy to read and understand. Fantastic examples throughout the book, read the book cover to cover in one sitting. If you're thinking of starting an Online Community, here would be a very good place to start.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Computing & Internet > Networking & Security
- Books > Computing & Internet > Software & Graphics > Desktop Publishing
- Books > Computing & Internet > Web Development > Web Design > Website Design
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
