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HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) [Kindle Edition]

Robert B. Cialdini , Nick Morgan , Deborah Tannen
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

NEW from the bestselling HBR’s 10 Must Reads series.
The best leaders know how to communicate clearly and persuasively. How do you stack up?

If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:

• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams




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Product details

  • Format: Kindle Edition
  • File Size: 7007 KB
  • Print Length: 208 pages
  • Publisher: Harvard Business Review Press (12 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00ATLM07Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
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  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #142,683 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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3 of 3 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Format:Paperback
This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the "must reads" in a given business subject area, in this instance communication. I have no quarrel with any of their selections, each of which is eminently deserving of inclusion. Were all of these article purchased separately as reprints, the total cost would be $60 and the value of any one of them exceeds that. Given the fact that Amazon now sells this one for only £14.44, that's quite a bargain. The same is true of volumes in other series such as "Harvard Business Review on...." and "Harvard Business Essentials." I also think there is great benefit derived from the convenience of having essential, basic information as well as a variety of perspectives and insights gathered in a single volume.

In all of the volumes in the "10 Must Read" series that I have read thus far, the authors and HBR editors make skillful use of several reader-friendly devices that include "Idea in Brief" and "Idea in Action" sections, checklists with and without bullet points, boxed mini-commentaries (some of which are "guest" contributions from other sources, and graphic charts and diagrams that consolidate especially valuable information. These and other devices facilitate, indeed accelerate frequent review later of key points later.

Those who read this volume will gain valuable information, insights, and counsel that will help them to pitch their brilliant idea with high-impact, connect with their audience, establish their credibility, inspire others to embrace and pursue their vision, adapt to stakeholders concerns and decision-making styles, frame goals that are supported by common interests, and build a consensus and then increase it with additional support.
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Amazon.com: 4.7 out of 5 stars  7 reviews
22 of 26 people found the following review helpful
5.0 out of 5 stars Ten experts explain how to communicate clearly and persuasively, especially in stressful situations 8 April 2013
By Robert Morris - Published on Amazon.com
Format:Paperback
This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the "must reads" in a given business subject area, in this instance communication. I have no quarrel with any of their selections, each of which is eminently deserving of inclusion. Were all of these article purchased separately as reprints, the total cost would be $60 and the value of any one of them exceeds that. Given the fact that Amazon now sells this one for only $14.71, that's quite a bargain. The same is true of volumes in other series such as "Harvard Business Review on...." and "Harvard Business Essentials." I also think there is great benefit derived from the convenience of having essential, basic information as well as a variety of perspectives and insights gathered in a single volume.

In all of the volumes in the "10 Must Read" series that I have read thus far, the authors and HBR editors make skillful use of several reader-friendly devices that include "Idea in Brief" and "Idea in Action" sections, checklists with and without bullet points, boxed mini-commentaries (some of which are "guest" contributions from other sources, and graphic charts and diagrams that consolidate especially valuable information. These and other devices facilitate, indeed accelerate frequent review later of key points later.

Those who read this volume will gain valuable information, insights, and counsel that will help them to pitch their brilliant idea with high-impact, connect with their audience, establish their credibility, inspire others to embrace and pursue their vision, adapt to stakeholders concerns and decision-making styles, frame goals that are supported by common interests, and build a consensus and then increase it with additional support.

Here are three brief passages that are representative of the quality of the articles from which they are excerpted as well as quality of the other seven articles in this volume.

From "Harnessing the Science of Persuasion," Robert B. Cialdini (Pages 25-42): "In the pages that follow, I describe six fundamental principles of persuasion and suggest a few ways that executives can apply them in their own organizations.

The Principle of Liking: People like those who like them.
Application: Uncover real similarities and offer genuine praise.

The Principle of Reciprocity: People Repay in kind.
Application: Give what you want to receive.

The Principle of Social Proof: People follow the lead of similar others.
Application: Use peer power whenever it's available.

The Principle of Consistency: People align with their clear commitments.
Application: Make their commitments active, public, and voluntary.

The Principle of Authority: People defer to experts.
Application: Expose your expertise; don't assume it's self-evident.

The Principle of Scarcity: People want more of that they can have less of.
Application: Highlight unique benefits and exclusive information.

* * *

From "Telling Tales," Stephen Denning (115-130): Denning provides within his article what he characterizes as "A Storytelling Catalog" of seven approaches: sparking action, communicating who you are, transmitting values, fostering collaboration, taming the grapevine, sharing knowledge, and leading people into the future. The format begins with purpose ("If your objective is..."), proceeds to the appropriate type (You will need a story that..."), indicates what is required ("In telling it, you will need..."), and suggests a probable impact ("Your story will inspire responses such as...") Decades ago while teaching English at a boarding school in New England, I formulated an acronym that may also be helpful: EDNA. That is, Exposition explains with information, Description makes vivid with compelling details e.g. "My foot's asleep and it feels like ginger ale"), Narration tells a story (plot) or explains a sequence, and Argumentation convinces with logic and/or evidence. It is certainly not a coincidence that each of the greatest leaders throughout history was a great storyteller.

* * *

From "Taking the Stress Out of Stressful Conversations," Holly Weeks" (165-180): At work, stressful conversations take various forms. Here's how to prepare for them:

"1. Be aware of your weaknesses to particular people and situations. You'll thus avoid succumbing to your feelings and ignoring your needs during a stressful conversation.

"2. Know [begin italics] how [end italics] you tend to react when feeling vulnerable. Do you bare your teeth when facing an overbearing competitor? Shut down when feeling excluded? Knowing your danger zones, you can anticipate your vulnerabilities and improve your responses.

"3. With an honest, non-judgmental friend, rehearse clear, neutral, and temperate responses to whatever comments you find most irritating. Get out everything you're thinking [begin italics] and feeling [end italics], then refine your phrasing until it best expresses your message -- in an honest, non-threatening way. Eliminate emotionally charged behaviors [e.g. tone of voice and body language]. Write down your most effective phrasings for future use."

If you read nothing else on effective communication, read these ten classic articles from Harvard Business Review.
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Reading Material 18 Jan. 2014
By Cindy S. Sasser - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I would highly recommend this for leaders and managers at all levels - provides foundational information for the more junior leader and great refresher material for the more senior.
5.0 out of 5 stars Informative 9 Oct. 2014
By M4 - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Very informative! This was used a one of the books required for my MBA leadership course.
5.0 out of 5 stars Five Stars 19 April 2015
By Sean P. Conway - Published on Amazon.com
Format:Paperback|Verified Purchase
HBR books are awesome reference pieces for anyone in business!
4.0 out of 5 stars Four Stars 5 Mar. 2015
By Dragos POPESCU - Published on Amazon.com
Format:Paperback|Verified Purchase
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