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Communication Technology Update and Fundamentals Paperback – 31 Jul 2014

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Product details

  • Paperback: 320 pages
  • Publisher: Focal Press; 14 edition (31 July 2014)
  • Language: English
  • ISBN-10: 0415732956
  • ISBN-13: 978-0415732956
  • Product Dimensions: 27.7 x 21.3 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,840,046 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Review

'In revision after revision, they have skillfully described the current state of communication technologies and at the same time connected these technologies to a theoretical framework. Students today seem to have an instinctive knowledge of the gadgetry that is on the face of these technologies, but they still benefit greatly from understanding the underlying technology as explained in this book.' - Chris Pruszynski, Department of Communication, SUNY Geneseo, USA

About the Author

Dr. August E. ("Augie") Grant is J. Rion McKissick Professor of Journalism at the University of South Carolina and Chief Research Analyst for 1World Online. Grant is a technology futurist who specializes in research on new media technologies and consumer behavior. His teaching and research combine the study of traditional and emerging media, with emphases on media management, organizational structure, integrated communication, and consumer behavior. He has been editor of Communication Technology Update and Fundamentals since 1992. Dr. Grant has also been published in virtually every major academic journal in the communication field. His work in media convergence includes founding and serving for five years as Executive Editor of The Convergence Newsletter, chairing twelve national conferences on convergent journalism since 2002, and directing the Newsplex Summer Seminar program to train academics in convergent journalism.

Jennifer H. Meadows is Professor in the Media Arts Option and Chair of the Department of Communication Design at California State University, Chico. She earned her M.A.in Radio, Television and Motion Pictures at the University of North Carolina at Chapel Hill and a Ph.D. in Radio-Television-Film from the University of Texas at Austin. Dr. Meadows’ teaching and research integrate practical and theoretical concerns related to television production, the relationship between new media technologies and users, and changing media behavior in the new media marketplace.

Technology Futures, Inc. (TFI) provides top-quality custom studies and technology forecasts on key trends to a wide variety of commercial, government, and academic organizations. Founded in 1978, TFI’s specialties include technology forecasting, depreciation/valuation, telecommunications, energy, and minitrends. TFI brings to the table a futures focus, in-depth experience, a wide range of proven forecasting and trend analysis methods, and an excellent track record of making valuable forecasts over several decades. www.tfi.com.


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Most Helpful Customer Reviews

Format: Hardcover
The wolf whistle has been replaced by face book. Semaphores replace by telegraph, by phone, by today's "The Twonky (1953)" type iPhone.

It used to be good enough to be literate but without an understanding of today's communications and the underlying technology one might as well be blind and dumb.

This book is a great overview and place to start. Later it makes a great reference to use as you encounter (and you will) the different media not only used at the office but at home and soon every walk of life.

I have to admit that my favorite chapter is the first as it covers the history of communication and I lived through most of that history. However I use the rest of the book before making purchase decisions. I am amazed how well the book keeps up with common communications. Of course that could be because this is the Twelfth edition and the newer information had been crammed into it. If a thirteenth edition come out there will be newer information however this edition will still have all the fundamentals and history will not have changed that much.

It is written for students and has an extensive biographical section. But I find it is useful for anyone that is interested in purchasing or understanding today's communication technology.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
1 of 1 people found the following review helpful
As the world becomes more complex so does communication. 5 April 2015
By bernie - Published on Amazon.com
Format: Hardcover
The wolf whistle has been replaced by face book. Semaphores replace by telegraph, by phone, by today's "The Twonky (1953)" type iPhone.

It used to be good enough to be literate but without an understanding of today's communications and the underlying technology one might as well be blind and dumb.

This book is a great overview and place to start. Later it makes a great reference to use as you encounter (and you will) the different media not only used at the office but at home and soon every walk of life.

I have to admit that my favorite chapter is the first as it covers the history of communication and I lived through most of that history. However I use the rest of the book before making purchase decisions. I am amazed how well the book keeps up with common communications. Of course that could be because this is the Twelfth edition and the newer information had been crammed into it. If a thirteenth edition come out there will be newer information however this edition will still have all the fundamentals and history will not have changed that much.

It is written for students and has an extensive biographical section. But I find it is useful for anyone that is interested in purchasing or understanding today's communication technology.
Very good book!! 5 Oct. 2014
By Full Force - Published on Amazon.com
Format: Paperback Verified Purchase
Excellent textbook. Very helpful.
0 of 2 people found the following review helpful
Disaster. 26 Feb. 2015
By HP - Published on Amazon.com
Format: Kindle Edition Verified Purchase
It's not the book that's frustrating but rather the Kindle as there aren't "page" numbers and it's hard to keep track of. If I'm reading a certain page and if I click next; it will jump "pages" for example if I'm reading on "location 8749" and when I click next it will go to "location 8778." I know it hasn't skipped a page but it doesn't give numbers like a normal book would (page 1, page 2 and so on).
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