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Communication of Innovations
Everett M. Rogers (Author), F. Shoemaker (Author) Average Customer Review:   (2)
Available from these sellers. The definitive text on the subject 3 Jan 2001Reviewer: A customer This updated edition of the best work on the diffusion of ideas and innovations is essential reading for a range of disciplines from sociology through technology transfer to MBA students. It is lucid, uses examples well and has as little jargon as is consistent with the complexity of the ideas... Read More |
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