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Communicating Strategy Paperback – 28 Feb 2008


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Product details

  • Paperback: 198 pages
  • Publisher: Gower (28 Feb. 2008)
  • Language: English
  • ISBN-10: 056608810X
  • ISBN-13: 978-0566088100
  • Product Dimensions: 1.3 x 16.4 x 23.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 215,662 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Phil Jones has helped management teams improve how they manage strategy and performance in the UK, Europe, US and Far East. These have included organizations as diverse as Banking, Charities, Manufacturing, Local Government, Utilities, Social Care, Retail, Health, Defence and Professional Services. They have ranged from start-ups to multi-national listed organizations.

He has published "Communicating Strategy" (2008) and Strategy Mapping for Learning Organizations" (2011)

He is an consultant, author and speaker on strategy, performance and behaviour in organisations. He worked for the authors of the original balanced scorecard books for over four years and now runs his own research based consultancy, Excitant Ltd.

He can be contacted via his company website http://www.excitant.co.uk

Latest opinions are on the blogs at http://www.communicating-strategy.com and http://www.excitant.co.uk


Product Description

Review

'This book represents an informative and innovative addition to the literature on business strategy that should interest company executives and academics within fields of business organisation and business development' Economic Outlook and Business Review'The messages in this book are important for anyone interested in strategy! Phil Jones discusses the critical issue of communicating strategy - and what's best - he communicates his messages in a very engaging and easy to understand manner.' Bernard Marr, Chief Executive, The Advanced Performance Institute'Even the most well conceived strategies can be next to worthless if they are not communicated properly, understood fully or used to shape decision making actively - at all levels in an organisation. Phil Jones' insights into how businesses can make this happen are remarkable for their clarity, well grounded and - best of all - demonstrably effective! He has created a wonderfully pragmatic guidebook for achieving success.' Ken Douglas, Technology Director, Office of the CTO, BP International Ltd'This book sets out to give you the tools to make decisions for yourself and develop your judgement...It isn't a step-by-step guide (thank goodness) but rather suggests options that you can apply with confidence to your own particular situation and that gets you thinking for yourself...It's a user-friendly book, refreshingly free of management-speak. Once you've read it I'm pretty sure it won't go back on the shelf but will become a part of your armoury in the challenging world of business, strategy and maybe even relationships.' - Edge Magazine'Each chapter of Communicating Strategy poses practical business strategy questions. If you can answer them, you've obviously read the book - if you can't it's time you did!' - Philip Dearing, Managing Director - Mutual One Limited'Everything in this book is obvious - after you have read it. It is a practical book you can use and apply every day, as well as being a guide to planning a larger communication strategy'. - Martin Coombes, Partner, Innovation llp'Communicating Strategy communicates well - in direct and accessible language. Phil articulates a route to success by both building on the strengths of relationships at work and by demonstrating how to deal with the disconnect that can occur in leading change when strategy is not jointly owned. Phil's research has evidently been done and applied to his conclusions. Above all, it is apparent that he has walked the approach he advocates.....Well Communicated.' - Shelagh Grant, Chief Executive, The Housing Forum'One of the most valuable features of this book is the quesstions posed by the author. In each chapter, Jones lays out questions that require readers tocome to grips with the extent of thier knowledge of his concepts as the related to the readers' organizations. The questions are not for review, not for contemplation at the ends of chapters but instead seem to create an ongoing internal dialogue to allow the reader to collaborate with Jones on customizin the materials for his or her needs...' Communicating Research Trends

About the Author

Phil Jones is a strategy and performance management specialist. During his career he has helped many organizations develop, communicate and implement their strategy better in organizations as diverse as retail and investment banking, insurance, FMCG, utilities, leisure, manufacturing and IT services. He has worked in the UK, Europe, the US and Far East for organizations ranging from multi-nationals, FTSE100, SMEs, to start-ups. In the public sector he has helped organizations that include City Councils, MoD, NHS Trusts, the Department for Work and Pensions and Strategic Health.

Phil's background includes a corporate strategy planning role and in the management team of a dot.com as well as extensive management consultancy experience with the niche consultancy Renaissance set up by Norton & Kaplan (authors of the original balanced scorecard books) as well as both KPMG and Price Waterhouse. He now runs Excitant Limited to help organizations turn strategy into performance and results through their people.


Inside This Book (Learn More)
First Sentence
These were precisely the words the chief executive used, 'They don't get the strategy.' Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful By Mr. Mike Penhaligon on 10 Oct. 2008
Format: Paperback
I found this book to be an excellent broad approach to the communication of strategy. A wide trawl of the concepts, theories and approaches brings the field together painlessly with straightforward day to day illustrations. No academic struggle was needed. Yet the author provokes us to think afresh, and he does not gloss over the areas where other authorities vary in view. He has clearly worked at a high level in this field for some years, and is a reliable guide.

This book is about communication, and does itself communicate very effectively. Thoroughly recommended, probably indispensable.
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1 of 1 people found the following review helpful By K. T. Atkin on 15 Sept. 2008
Format: Paperback
This is a very interesting book (I know the title might not lead you to think that...!). Strategy is hugely important in business and is often left on the shelf along with the business plan.

Phil brings the importance of communicating strategy to life and the reader can apply his suggestions not only to strategy, but also to communication as a whole. Well worth the read!
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1 of 1 people found the following review helpful By Michael Beale on 13 Jun. 2008
Format: Paperback
I've been looking for a book like this for some time. A pragmatic book to help you communicate your strategy and therefore greatly increasing the odds that your people will implement any related change programmes.
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0 of 1 people found the following review helpful By Jooppe on 23 Oct. 2012
Format: Paperback Verified Purchase
I was desperately looking for a good reading about strategy communication and found this one. The book contains some good food for thoughts, but was not really what I was looking for. At least I did not get practical tools to ease my current challenge related to communications.I was desperately
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0 of 1 people found the following review helpful By Derek Williams on 6 Aug. 2008
Format: Paperback
It took me a little while to get round to reading this book. And when I did I was absolutely delighted! A fantastic read and something that every manager and aspiring manager really ought to read - no matter what type of organistion you work in!!!
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