Generally (according to research) only 5 percent of employees understand their organization's strategy. If only 5 percent of your organization understand your strategy...whose strategy are the other 95 percent implementing? Phil Jones', "Communicating Strategy" is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.There is guidance on how to identify likely obstacles to change and how the psychology behind your story - and the language you use - can help create change champions; as well as details of how to use metaphor, quotations and imagery to paint a vivid picture. The author also explores the reasons why your organization's structure, processes and culture may stifle your story and the steps you can take to align each of these to the strategy. This is an exceptional book that includes elements of organizational theory, human psychology and good, straightforward common sense. If you believe that people will do a better job if they understand what you are thinking and what you want, this book is for you.
Communicating Strategy
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About the Author
Phil Jones is a strategy and performance management specialist. During his career he has helped many organizations develop, communicate and implement their strategy better in organizations as diverse as retail and investment banking, insurance, FMCG, utilities, leisure, manufacturing and IT services. He has worked in the UK, Europe, the US and Far East for organizations ranging from multi-nationals, FTSE100, SMEs, to start-ups. In the public sector he has helped organizations that include City Councils, MoD, NHS Trusts, the Department for Work and Pensions and Strategic Health.
Phil's background includes a corporate strategy planning role and in the management team of a dot.com as well as extensive management consultancy experience with the niche consultancy Renaissance set up by Norton & Kaplan (authors of the original balanced scorecard books) as well as both KPMG and Price Waterhouse. He now runs Excitant Limited to help organizations turn strategy into performance and results through their people.
Inside This Book
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First Sentence
These were precisely the words the chief executive used, 'They don't get the strategy.' Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
These were precisely the words the chief executive used, 'They don't get the strategy.' Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I found this book to be an excellent broad approach to the communication of strategy. A wide trawl of the concepts, theories and approaches brings the field together painlessly with straightforward day to day illustrations. No academic struggle was needed. Yet the author provokes us to think afresh, and he does not gloss over the areas where other authorities vary in view. He has clearly worked at a high level in this field for some years, and is a reliable guide.
This book is about communication, and does itself communicate very effectively. Thoroughly recommended, probably indispensable.
This book is about communication, and does itself communicate very effectively. Thoroughly recommended, probably indispensable.
1 of 1 people found the following review helpful
By K. T. Atkin
Format:Paperback
This is a very interesting book (I know the title might not lead you to think that...!). Strategy is hugely important in business and is often left on the shelf along with the business plan.
Phil brings the importance of communicating strategy to life and the reader can apply his suggestions not only to strategy, but also to communication as a whole. Well worth the read!
Phil brings the importance of communicating strategy to life and the reader can apply his suggestions not only to strategy, but also to communication as a whole. Well worth the read!
1 of 1 people found the following review helpful
Format:Paperback
I've been looking for a book like this for some time. A pragmatic book to help you communicate your strategy and therefore greatly increasing the odds that your people will implement any related change programmes.
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4.3 out of 5 stars
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Most Recent Customer Reviews
2.0 out of 5 stars
Easy reading
I was desperately looking for a good reading about strategy communication and found this one. The book contains some good food for thoughts, but was not really what I was looking... Read more
Published 7 months ago by Jooppe
5.0 out of 5 stars
Communicating Strategy - every business needs this!
It took me a little while to get round to reading this book. And when I did I was absolutely delighted! Read more
Published on 6 Aug 2008 by Derek Williams
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