Marshal support throughout your organization Develop a communications strategy that works for –– not against –– you. Based on years of battle–tested principles and case–examples, Roger D′Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization′s vision, mission and business goals to the forces and opportunities in the marketplace –– the driving force behind all change. Includes D′Arpix′s market–based strategic communications model for integrating and aligning communications at all levels.
Communicating for Change
and over 1.5 million other books are available for Amazon Kindle . Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Inside This Book
(Learn More)
First Sentence
The first question any busy person should ask in browsing through a book like this one is: should I spend my valuable time on this thing, or should I pick up a mystery novel and at least have the pleasure of being entertained and titillated? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first question any busy person should ask in browsing through a book like this one is: should I spend my valuable time on this thing, or should I pick up a mystery novel and at least have the pleasure of being entertained and titillated? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.0 out of 5 stars
2 reviews
12 of 14 people found the following review helpful
5.0 out of 5 stars
Just the Primer I needed
27 May 2000
By A Customer
- Published on Amazon.com
Format:Paperback
As a founder and executive of a fast growing startup, I found d'Aprix's "Communicating for Change" book exactly the introduction I needed to the internal (corporate) communications profession. He effectively defines "strategic communications" (he coined the term) and then articulates why and how strategic communications are necessary in any organization.
The book's strongest contribution is a simple model for approaching internal communication (as articulated in the subtitle): focus on the marketplace. His arguments are based on 2 decades of data and first hand experiences. His brilliance is being able to effectively describe communication principles to those outside the communications profession.
In a few short sections D'Aprix heads off target into territory where his expertise is not so valuable (in management and leadership concepts). But if you're looking for a primer on how to use internal communications to make your organization more effective, this is the book for you. D'Aprix even gives you an added bonus: the book is very short.
3.0 out of 5 stars
Worth Reading
23 Oct 2010
By Jodel
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Pretty good book on change - not a lot of new info, but a fast read and good for getting back to basics.
›
Go to Amazon.com to see both reviews
4.0 out of 5 stars
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
