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Product Description
When a company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring or downsizing - managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress. Written for busy managers at all levels, this book offers specific prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors, communicating face-to-face, and making the changes relevant to each work area. In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put the principles into action.
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First Sentence
It's time for the big announcement. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's time for the big announcement. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Hardcover
With anecdotes to back up the prinicples set forth, this book clears the fog from many of the myths and unsuccessful techniques that aim at increasing performance in any size organization. The phrase "myths and unsuccessful techniques" is intended to label systems and approaches that rely on changing employees' value systems or behaviors that are derived from them; winning the hearts and minds of the employees; or putting fires in their bellies. Larkin and Larkin direct attention to what needs to be done for business success; who needs what information in order to achieve success; and how to set about devising measurable systems that make people fundamentally accountable for results. Sounds simplistic, but in the morass of business improvement approaches, this is a breath of fresh air. An easy read for a complex subject, with illustrations of direct applications for immediate use in almost any business.
4 of 4 people found the following review helpful
Format:Hardcover
The authors were very clear on the where to place the primary focus when communicating change in an organization. They helped to dispell some old myths about the effectiveness of newsletters and video presentations. I found their conclusions very sound and very applicable in real work settings.
2 of 2 people found the following review helpful
Format:Hardcover
I found this book very easy to read. Larkin and Larkin give good anecdotal eveidence to back up their views on what makes effective communication within organisations. What they say in this book makes a lot of sense to me.I would recommend this to anyone looking at communication strategy.
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