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Communicating Change: Winning Employee Support for New Business Goals [Hardcover]

T. J. Larkin , Sandar Larkin
4.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: 14.99
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Book Description

1 Feb 1994
When a company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring or downsizing - managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress. Written for busy managers at all levels, this book offers specific prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors, communicating face-to-face, and making the changes relevant to each work area. In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put the principles into action.

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Communicating Change: Winning Employee Support for New Business Goals + Making the Connections: Using Internal Communication to Turn Strategy into Action + The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance
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Product details

  • Hardcover: 252 pages
  • Publisher: McGraw-Hill Professional; 2nd edition (1 Feb 1994)
  • Language: English
  • ISBN-10: 0070364524
  • ISBN-13: 978-0070364523
  • Product Dimensions: 2.4 x 15.9 x 23.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 424,530 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Customer Reviews

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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By A Customer
Format:Hardcover
With anecdotes to back up the prinicples set forth, this book clears the fog from many of the myths and unsuccessful techniques that aim at increasing performance in any size organization. The phrase "myths and unsuccessful techniques" is intended to label systems and approaches that rely on changing employees' value systems or behaviors that are derived from them; winning the hearts and minds of the employees; or putting fires in their bellies. Larkin and Larkin direct attention to what needs to be done for business success; who needs what information in order to achieve success; and how to set about devising measurable systems that make people fundamentally accountable for results. Sounds simplistic, but in the morass of business improvement approaches, this is a breath of fresh air. An easy read for a complex subject, with illustrations of direct applications for immediate use in almost any business.
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4 of 4 people found the following review helpful
By A Customer
Format:Hardcover
The authors were very clear on the where to place the primary focus when communicating change in an organization. They helped to dispell some old myths about the effectiveness of newsletters and video presentations. I found their conclusions very sound and very applicable in real work settings.
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2 of 2 people found the following review helpful
Format:Hardcover
I found this book very easy to read. Larkin and Larkin give good anecdotal eveidence to back up their views on what makes effective communication within organisations. What they say in this book makes a lot of sense to me.I would recommend this to anyone looking at communication strategy.
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4.0 out of 5 stars A bold perspective on communicating change 4 Jan 2011
By A J S
Format:Hardcover
I liked the very specific and actually quite esoteric take on what works and what doesn't when it comes to communicating change. Whilst you do need to read it thinking 'bigger picture' to avoid falling into the trap of blindly following the advice word for word (which you're encouraged to do by the way it's written), overall I took quite alot away from the book and have already applied some of the approaches to positive effect.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  8 reviews
28 of 28 people found the following review helpful
5.0 out of 5 stars A superb book 10 Jun 2000
By Joe Downing - Published on Amazon.com
Format:Hardcover
I'm an academic--a professor of corporate communication--and this is one of the few books I recommend to students in this area. Larkin bases every one of his assertions on applied research in organizational communication--very refreshing from the "I did it in my organization, so it must work in your company" perspective of most business authors. Larkin also completely shatters myths around traditional corporate communication practices (e.g. the executive should communicate directly to employees around major change areas), and bases such assertions on research in the area *plus* his own consulting experience (of which he has a great deal). My students also loved this book. If you buy one book on employee/corporate communication, this is the one.
11 of 12 people found the following review helpful
5.0 out of 5 stars Cuts to essentials in obtaining business performance 30 Jun 1998
By A Customer - Published on Amazon.com
Format:Hardcover
With anecdotes to back up the prinicples set forth, this book clears the fog from many of the myths and unsuccessful techniques that aim at increasing performance in any size organization. The phrase "myths and unsuccessful techniques" is intended to label systems and approaches that rely on changing employees' value systems or behaviors that are derived from them; winning the hearts and minds of the employees; or putting fires in their bellies. Larkin and Larkin direct attention to what needs to be done for business success; who needs what information in order to achieve success; and how to set about devising measurable systems that make people fundamentally accountable for results. Sounds simplistic, but in the morass of business improvement approaches, this is a breath of fresh air. An easy read for a complex subject, with illustrations of direct applications for immediate use in almost any business.
7 of 7 people found the following review helpful
4.0 out of 5 stars Very useful for focusing organizational communications 6 Jan 1999
By A Customer - Published on Amazon.com
Format:Hardcover
The authors were very clear on the where to place the primary focus when communicating change in an organization. They helped to dispell some old myths about the effectiveness of newsletters and video presentations. I found their conclusions very sound and very applicable in real work settings.
10 of 12 people found the following review helpful
5.0 out of 5 stars Breath of fresh air 21 Dec 1999
By James Livingston - Published on Amazon.com
Format:Hardcover
After years of being force-fed communications theories that didn't work, it was a real joy to see reality documented. The solutions presented are too simple to be acceptable to anyone more interested in documenting "quality" than running a business. These "rules" help: they work in practice (when was the last time you heard that about a communications theory?): and they will change your world.
3 of 3 people found the following review helpful
5.0 out of 5 stars Good reference 22 Nov 2003
By merrymousies - Published on Amazon.com
Format:Hardcover
My line of consulting has a lot to do with change management and communicating change so this was a good book to refer to for additional ideas and tools for the toolkit. One of the chapters that sticks out in my mind is the one that talks to how people prefer to hear certain types of messages (e.g. from their direct mananger, through an email, at an all hands meeting etc) The author uses actual data from surveys to back up his ideas which I fpund helpful - not only in helping me recommend certain vehicles for communication but also convincing others. Good resource.
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