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Common Sense Rules: What you really need to know about business [Hardcover]

Deborah Meaden
4.0 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

28 May 2009
Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2’s Dragons’ Den. A brilliant entrepreneur herself, she knows exactly what questions to ask and what pitfalls to avoid when deciding whether or not to invest in a new venture. In Common Sense Rules, Deborah shares the secrets of her success, drawing on years of experience to offer advice that is both candid and straightforward. How do you turn a bright idea into a commercial proposition? How do you inspire others to get on board? How do you ensure that a setback doesn’t become a disaster? Above all, how do you make sure that you stay focused and achieve the goals you’ve set yourself? Some of Deborah’s insights come from observing the successes – and the failures – of others. Many more, though are drawn from her own life and business ventures. She shows, for example, how an early stint as a bingo caller in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multi-million pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.

Product details

  • Hardcover: 304 pages
  • Publisher: Random House Business (28 May 2009)
  • Language: English
  • ISBN-10: 1847940218
  • ISBN-13: 978-1847940216
  • Product Dimensions: 23.6 x 15.6 x 3.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 253,125 in Books (See Top 100 in Books)

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Product Description


'A refreshingly sensible look at an area plagued by hype and mythology'
-- Management Today

Book Description

Common-sense business advice from the straight-talking Dragon

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Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
Most Helpful Customer Reviews
28 of 29 people found the following review helpful
Surprisingly, not really written as a business reference book. More of an autobiography, which is interesting in its own right, but not what I was expecting. I am still a fan of Dragon's Den, and this seems to be one of the better of their books, but not a reference book, more a "get up and do it" encouragement book. Perhaps also useful for small business owners, to understand the objective, and how to make more money, if that is what you want to do.
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30 of 32 people found the following review helpful
5.0 out of 5 stars The best of the batch 17 Jun 2009
Format:Hardcover|Verified Purchase
I've read all the books that the Dragons have produced to date. They all have something to offer but this is by far the best of them all. Very readable style with lots of good practical advice. Recommended!
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16 of 17 people found the following review helpful
5.0 out of 5 stars Common sense rules. 26 July 2009
Fantastic book, the title says it all. Full of good sense and lots of ideas for business novices and the experienced. Makes you look at practices and ideas with a fresh eye. A very good read.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Deb the Dragon 4 Jan 2010
As you would expect from the only female dragon, Ms Meaden speaks with conviction and with a no nonsense approach to business. She relates back to her own years in business and gives good examples of what works and what doesn't. This book is relevant to all and easy to read and Deborah does talk a lot of sense.
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