In this very short volume, Bickham manages to get to the essence of writing good popular fiction. His language is very easy to understand, very easy to apply, and yet reveals his decades of experience. He has distilled it all down into this one book, and it's a must for all those who want to write more effective popular fiction. For those looking for even more, try his 'How to Write and Sell Your Novel', which contains longer, more in-depth treatment of the material.
Warning: For those wanting to write 'literary fiction' or such stuff, this is not the book for you.