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Commercial Floristry: Designs and Techniques [Kindle Edition]

Sandra Adcock
4.8 out of 5 stars  See all reviews (30 customer reviews)

Kindle Price: £12.00 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing. Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames. Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes. Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets. Function decorating - both venue and place of worship designs. Seasonal designs - Easter, Hallowe'en and Christmas. This inspiring book is based on current floristry training programmes that support students and working florists alike.Covers the full range of commercial techniques for the florist and gives advice on buying and storing flowers, design and colour and transporting displays.Demonstrates how to create a wide range of floral designs with step-by-step instructions.Lavishly illustrated with approximately 600 colour photographs.Sandra Adcock is a qualified teacher, a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.


Product Description

About the Author

Sandra Adcock worked for many years in the creative indsutries, including running her own millinery company. However, she was drawn to floristry and embarked on a new and successful career. She is now an independent florist and lecturer, who teaches at a leading horticultural college. Sandra is a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.

Product details

  • Format: Kindle Edition
  • File Size: 39560 KB
  • Print Length: 192 pages
  • Publisher: Crowood (1 Mar. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BAHDL8U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: #130,381 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars A must have 7 Aug. 2012
By Yvonne
Format:Hardcover|Verified Purchase
I only wish this book had been about when i did my Level 2 Floristry course last year, Even though i managed to obtain a Distinction, it would of helped so much.
Brilliant book, well worth the money.
A must for budding florists
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4 of 4 people found the following review helpful
5.0 out of 5 stars A Great Book 7 Aug. 2012
By mich
Format:Hardcover
This book is great for students and florists alike. Packed with photos and step by step guides it covers all aspects of the industry. Highly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant 13 Sept. 2012
Format:Hardcover|Verified Purchase
This (eagerly awaited) beautiful book is a pleasure to look at. It contains everything you need as a florist, or student of floristry, with clear step-by-step photographic instructions and advice. The designs are attractive, practical, commercial and contemporary. Highly recommended, especially for students and new florists.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent reference book 1 July 2014
Format:Kindle Edition|Verified Purchase
Brilliant book. Clearly written and beautifully photographed, an excellent reference for all aspects of floristry. Would definitely recommended to new and experienced florists.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great book! 30 May 2014
Format:Kindle Edition|Verified Purchase
This is a great book not only for a student but also for experienced florists as a handy reminder of techniques which we use only occasionally . The hints and tips are very useful and the photos clear and precise . Don't hesitate buying this book you will refer to it time and time again.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Good read 2 May 2014
Format:Kindle Edition|Verified Purchase
Great read very informative. Basic information with some good pictures. Good for a beginner or student or maybe a diy
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great! 31 Mar. 2014
Format:Hardcover|Verified Purchase
An excellent choice for a whole range of ideas and information. This book provides a novice with all the basic knowledge of flower care and demonstrates through use of photos how to create some fantastic arrangements. Can't recommend this book enough.
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1 of 1 people found the following review helpful
5.0 out of 5 stars great book 11 Feb. 2013
By mrs
Format:Hardcover|Verified Purchase
this book is great, am doing floristry course and have found this very helpful with reminding me how to create some designs and also advice on colour, equipment etc one for every college floristry student
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