You are about to enter the world of work. Issue: your prospective employer says they expect applicants to have 'commercial awareness' or to be 'commercially aware'. You know this means you need to have some understanding of business. But this will be your first proper job in business. So how can you know about business if you've never worked in it before? You can't. This book solves that conundrum. This book is for anyone facing that dilemma, who needs to demonstrate commercial awareness in their role, but specifically for young people who are seeking their first employment or embarking on a career or are studying a vocational course where commercial awareness is a requirement or a help. Above all it's required reading for any young person attending an interview who may need to demonstrate an understanding of what commercial awareness is. This book is a completely revised, rewritten and up-to-date version of the best-selling guide All You Need To Know About Commercial Awareness. It explains commercial awareness by looking at how businesses get and keep customers, why they need to compete, innovate and have a strategy, how they are funded, how they are organised and managed and the role of people in them. It explores the links between the private and public sectors, government and macro-economics. It shows that commercial awareness is a mindset that you can develop and provides tips and techniques for doing so.
Christopher Stoakes writes books that help students with their careers. His books on the financial markets (Know The City), how business works (Commercial Awareness) and the law as a subject to study and a career (Is Law For You?) have helped students and young professionals get their first jobs. In particular they value his ability to make complex subjects simple and his entertaining style.
Chris was originally a banking lawyer (at Freshfields) but he has since been a journalist and editor, a marketing director, a tutor on an MBA and a management consultant. In his most recent roles he has been head of technical training and director of knowledge management at a top ten global law firm.
His editing credits include International Financial Law Review, Risk Financier, Global Investor and The Tax Journal. He has been by-lined in most of the UK quality newspapers. He was a co-founder of the Sherwood PSF management consultancy. Chris is also an award-winning poet. He was educated at Charterhouse where he was a foundation and senior scholar, and at Worcester College, Oxford where was he was an open scholar.