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e-Commerce and Information Technology in Hospitality and Tourism: E-Commerce and E-Marketing in the 21st Century [Paperback]

Zongqing Zhou

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Table of Contents

Chapter 1: The Internet and the World of Hospitality and Tourism. Chapter 2: The Internet Revolution: Brief History and Basics. Chapter 3: The Internet as a Means of Communication. Chapter 4: The Internet as a Means of Commerce. Chapter 5: The Internet as a Means for Information Distribution. Chapter 6: The Internet as a Means for Travel and Hospitality Research. Chapter 7: The Internet as a Means for Marketing. Chapter 8: The Impact of the Internet on Travel and Hospitality Industry. Chapter 9: A Special Case Study: The Future of the Travel Agents. Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.

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