The commercial failure of this double A-side single really continues to elude me. It was released at a time when it should have been extremely popular. "Techno" (a mostly meaningless blanket term for electronic music) was already commercially viable, and this track attracted a lot of attention in the UK, where it was sneaked into clubs under the pseudonym Feedback Max. The "Feedback Max House Mix" was released on white label 12" and was immediately a club smash.
However, the name Thompson Twins proved to be poison; despite the street cred that the British DJs had given it, everyone turned their backs on it when it was revealed to be a Thompson Twins single.
Which is a shame, because it's a great bunch of club cuts. Clivelle & Cole (yes, of C&C Music Factory fame) give it a laid back, rhythmic flavor, along with a repetitive electronic "blip blip" that sounds suspiciously reminiscent of Soft Cell's "Tainted Love". Tom Bailey himself, along with partner Keith Fernley (who would later form one-third of Babble) provides the "Feedback Max" remixes, one of which is another ethereal take, and one of which is an all-out frantic assault. Chills!
Legendary David Morales also takes a pass at the co-headliner, "The Saint", and while nothing major happens in his mixes, they're still solid dancefloor grooves.
This single charted well on Billboard's Dance chart, but it still didn't help sell the full length album, "Queer", which happened to be brilliant and one of the best records the Thompson Twins ever made.