I really like this book. The author created a standard color grid, red on the right, blue on the left, all the others in between, dark on the bottom, light on the top, except he used 3 color "patterns" rather than a single color in each box. Then he "inputted into our computer 180 image words that relate to the ways in which people percieve color, and also data on which words were associated with which colors." What his method is isn't expounded on
They linked the images to the words, and voila, you get sort of bubbly outline areas on the grid - these color combinations are elegant, these colors are fun, these colors are feminine or masculine, etc.
Since this book was first published in Japan in 1990, there are bound to be cultural discrepancies, and since this book is about the psychology of color, the 'conclusions' can be contested, though on the whole i think they're accurate.
My criticism stems from the fact that Blue in my book is missing. There's a page for "Red" and a page for "Yellow" and on, but no page for "Blue." There's a "Cerulean Blue" which is sort of turqoisy, and a "Light Blue" which looks like a darker Cerulean blue, and an "Ultramarine" which is closer to blue, but with a bit of violet in it. Who stole my blue?
A lot of the colors seem to have gone through a bad printing process as well, making me question whether or not I'm seeing the actual values. Ultramarine, for example, if you look closely (not that close, it's fairly obvious) is made up of lots of other colors. Am I supposed to hold it at arm's length to get an idea of what the color is?
Perhaps it was a bad printing.