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Product Description
Product Description
Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
About the Author
John Drew is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas. Sarah Meyer is an Assistant Professor at California State Polytechnic University, Pomona. They are the co-authors of Color Management and Color Management for Logos.
Inside This Book
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First Sentence
One- and two-color package design commonly has budgetary constraints limiting the amount of hues that can be used, either that or it is part of an overall campaign that utilizes both one-, two-, three-, and full-color packaging and collateral materials. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
One- and two-color package design commonly has budgetary constraints limiting the amount of hues that can be used, either that or it is part of an overall campaign that utilizes both one-, two-, three-, and full-color packaging and collateral materials. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars (3 customer reviews)
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great Introduction into packaging design, 10 April 2008
By Jeff - Published on Amazon.com
This review is from: Color Management for Packaging: A Comprehensive Guide for Graphic Designers (Hardcover)
Basically, this a really good book for those interested in packaging design. The first half shows real-life examples of well-designed one to four color process products, while the second half goes in-depth into the technical aspects of packaging design like color theory, printing, materials, etc.
The problem is that the book is more of a general overview, and is a great tool for introducing you into the world, but if you want extensive material on a particular subject then I'd advised looking elsewhere. Still for those who want to begin, I recommend you to buy it.
5.0 out of 5 stars
Great Inspiration Source, 16 April 2008
By Stevo - Published on Amazon.com
This review is from: Color Management for Packaging: A Comprehensive Guide for Graphic Designers (Hardcover)
Great packaging resource! Good for those wanting to know more about the basics in package design, and also a great resource for inspiration! Highly recommended!
0 of 1 people found the following review helpful:
4.0 out of 5 stars
Excelente libro, 24 Nov 2009
By Credomatic Cashback "La Yunta" - Published on Amazon.com
This review is from: Color Management for Packaging: A Comprehensive Guide for Graphic Designers (Hardcover)
Me pareció un libro muy interesante, inspirador y de gran ayuda a la hora de iniciar un diseño nuevo de empaque. Te guia fácilmente que color y forma puede ser un empaque de cualquier producto.
Saludos
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