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Product Description
Product Description
Since colour is such a important part of graphic design, designers need the most up to date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively. From the meanings behind colours to working with colour in presentations, this book provides readers with the vital information needed to apply colour creatively and effectively to their design work. Readers also receive guidance on talking with clients about colour and selling colour ideas. The science behind colour theory is also explained, and case studies are included to show the effects some colour choices had on both their clients and consumers.
About the Author
Sean Adams and Noreen Morioka are partners of AdamsMorioka in Los Angeles. Since AdamsMorioka s founding in 1993, the firm has been globally recognised by every major competition, and they hold the honour of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally.
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Most Helpful Customer Reviews
41 of 42 people found the following review helpful
Format:Paperback
|
Length:
0:24
Mins
Click to watch this video
Length:: 0:24 Mins
This is actually more of a textbook than a workbook. But it's not a bad thing and you'll see why.
Foundation concepts for colors are explained. That's the RGB, CMYK and HSV models, color harmony and color meanings.
Chapter 4 is probably the workbook part although they don't exactly give out step by step lesson guides. Chapter 4 is on the 10 rules of colours that should be used for reference when choosing colours. There are however a few lists that describe workflows when creating a palette.
This book essentially teaches through examples and explaining the color concepts behind those examples. The explanation is very clear and that's where most of the learning is going to be. Finally, there are 16 case studies at the end of the book, with the designers talking about the use of colours in their project.
Colors is about experimentation. Every design is unique and has their own set of limitation.
A nice thing about this book is that it has lots of interesting quotes. Such as:
In order to use colour effectively it is necessary to recognize that colour deceives continually. - Josef Albers
In a physical sense, there really is no such thing as color, just light waves of different wavelengths.
Research reveals that all human beings make an unconscious judgment about a person, environment, or item within ninety seconds of initial viewing and that between 62 percent of that assessment is based on color alone. - The Institute of Color Research
This book is perfect for people who want to see examples of how people apply the color concepts to their work.
Here's the list of chapters:
1. What is Color? Apparent Color, The Properties of Color
2. Color Theory. History of Color Theory, Color Harmony
3. Color Meaning. Color Index
4. 10 Rules of Colors
4.1 Convey Information
4.2 Create Color Harmony
4.3 Attract and Hold Attention
4.4 Remember That Context is Everything
4.5 Consider That Experimentation Is Key
4.6 Know That People See Color Differently
4.7 Assist in Mnemonic Value
4.8 Think About Composition
4.9 Use Standardized Color Systems
4.10 Understand Limitations
5. Color Systems
5.1 Thinking About Color Systems
5.2 Color Systems in Art and Design History
5.3 Some Inspiration for a Sample of AdamsMorioko's Palettes
5.4 11 Color Systems
6. Color Talk. Talking About Color in Design
7. 16 Case studies
Check out other book reviews by visiting my Amazon profile.
Length:: 0:24 Mins
This is actually more of a textbook than a workbook. But it's not a bad thing and you'll see why.
Foundation concepts for colors are explained. That's the RGB, CMYK and HSV models, color harmony and color meanings.
Chapter 4 is probably the workbook part although they don't exactly give out step by step lesson guides. Chapter 4 is on the 10 rules of colours that should be used for reference when choosing colours. There are however a few lists that describe workflows when creating a palette.
This book essentially teaches through examples and explaining the color concepts behind those examples. The explanation is very clear and that's where most of the learning is going to be. Finally, there are 16 case studies at the end of the book, with the designers talking about the use of colours in their project.
Colors is about experimentation. Every design is unique and has their own set of limitation.
A nice thing about this book is that it has lots of interesting quotes. Such as:
In order to use colour effectively it is necessary to recognize that colour deceives continually. - Josef Albers
In a physical sense, there really is no such thing as color, just light waves of different wavelengths.
Research reveals that all human beings make an unconscious judgment about a person, environment, or item within ninety seconds of initial viewing and that between 62 percent of that assessment is based on color alone. - The Institute of Color Research
This book is perfect for people who want to see examples of how people apply the color concepts to their work.
Here's the list of chapters:
1. What is Color? Apparent Color, The Properties of Color
2. Color Theory. History of Color Theory, Color Harmony
3. Color Meaning. Color Index
4. 10 Rules of Colors
4.1 Convey Information
4.2 Create Color Harmony
4.3 Attract and Hold Attention
4.4 Remember That Context is Everything
4.5 Consider That Experimentation Is Key
4.6 Know That People See Color Differently
4.7 Assist in Mnemonic Value
4.8 Think About Composition
4.9 Use Standardized Color Systems
4.10 Understand Limitations
5. Color Systems
5.1 Thinking About Color Systems
5.2 Color Systems in Art and Design History
5.3 Some Inspiration for a Sample of AdamsMorioko's Palettes
5.4 11 Color Systems
6. Color Talk. Talking About Color in Design
7. 16 Case studies
Check out other book reviews by visiting my Amazon profile.
2 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Color Design Workbook is an introduction to colour theory, colour design and the emotional impact of colour which is about 1/2 information and 1/2 case studies supported by commentary. As such, it goes significantly further than most introductory guides in terms of what colour does and how to work with it. It also has a wealth of cutaway boxes giving additional snippets of information that are highly useful if you never happened to pick them up on the way. Overall, this is the best introductory book on colour I've seen, although it falls short of technical assessments of colour management in the digital world.
There are many books on colour, and even more general design books with a section on colour. This one covers all the basics -- additive and subtractive colour, colour theory and sample colour combinations -- but it goes beyond most of the books by giving a guide to emotional impact (although this covers only nine colours -- Black, White, Gray, Green, Purple, Orange, Red, Yellow, Blue) and compositional principles which apply specifically to colour design. It also covers the most important colour illusions, such as after-imaging.
Memorising everything in this book will not make you an expert on any particular part of colour design, but it will definitely give you a much broader understanding of all the issues in colour design than any other comparable book. To go much deeper, you will really need to go to specialist works on the particular areas of your interest.
Mercifully, less than half of this book is given over to case studies. Although case studies are always interesting and have an illustrative value, they don't have the same unique value in the internet-enabled world that they did in the 90s when it was hard to get hold of samples from lesser known brands.
Overall, this is a very attractively designed book which has a great deal to offer.
Warmly recommended.
There are many books on colour, and even more general design books with a section on colour. This one covers all the basics -- additive and subtractive colour, colour theory and sample colour combinations -- but it goes beyond most of the books by giving a guide to emotional impact (although this covers only nine colours -- Black, White, Gray, Green, Purple, Orange, Red, Yellow, Blue) and compositional principles which apply specifically to colour design. It also covers the most important colour illusions, such as after-imaging.
Memorising everything in this book will not make you an expert on any particular part of colour design, but it will definitely give you a much broader understanding of all the issues in colour design than any other comparable book. To go much deeper, you will really need to go to specialist works on the particular areas of your interest.
Mercifully, less than half of this book is given over to case studies. Although case studies are always interesting and have an illustrative value, they don't have the same unique value in the internet-enabled world that they did in the 90s when it was hard to get hold of samples from lesser known brands.
Overall, this is a very attractively designed book which has a great deal to offer.
Warmly recommended.
2 of 5 people found the following review helpful
Format:Paperback
really cool book. super to understand. great and colorful pics. glad I bought it. used some of it for teaching
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