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Cold Calling Techniques, 20th Anniversary Edition: That Really Work!
 
 

Cold Calling Techniques, 20th Anniversary Edition: That Really Work! (Paperback)

by Stephan Schiffman (Author)
3.6 out of 5 stars See all reviews (9 customer reviews)
RRP: £7.99
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Frequently Bought Together

Cold Calling Techniques, 20th Anniversary Edition: That Really Work! + The 25 Sales Habits of Highly Successful Salespeople + Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere
Price For All Three: £16.97

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Product details

  • Paperback: 160 pages
  • Publisher: Adams Media Corporation; 20th Anniversary ed edition (7 Aug 2007)
  • Language English
  • ISBN-10: 1598691481
  • ISBN-13: 978-1598691481
  • Product Dimensions: 21.1 x 13.7 x 1.3 cm
  • Average Customer Review: 3.6 out of 5 stars See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 13,083 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Business, Finance & Law > Sales & Marketing > Telemarketing
    #8 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
    #22 in  Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

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Product Description

Product Description
Hundreds of thousands of salespeople have already taken their careers to new levels by following the advice of Stephan Schiffman, America's Number one Corporate Sales Trainer.This special anniversary edition of his perennial bestseller, "Cold Calling Techniques (That Really Work!)" provides salespeople with all the right tools for turning prospects into meetings with decision makers, and then into big sales and commissions. New to this edition are many up-to-the-minute strategies for dealing with technologies such as voicemail systems, caller ID, cell phones, and e-mail. "Cold Calling Techniques (That Really Work!)" is the trusted, easy-to-follow guide every salesperson needs to make a winning pitch and to close the deal.

About the Author
Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at such firms as At&t, Chemical Bank, and Aetna/Us Health Care. Schiffman is president of D.E.i. Management Group. He is the author of such bestselling books as Closing Techniques (That Really Work!) and The 250 Sales Questions to Close the Deal.

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Customer Reviews

9 Reviews
5 star:
 (4)
4 star:
 (2)
3 star:    (0)
2 star:
 (1)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
38 of 38 people found the following review helpful:
5.0 out of 5 stars The best telephone selling book I have ever read, 6 Jan 2003
By C. M. Perkins (Stirling, Scotland.) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
A new salesperson in my job will typically have a calls:appointments ratio of 40:1, I did when I started. Satisfactory performance is 20-25:1, which I got to within a year. I currently have a ratio of 11.75:1 and have had for the last two years as a result of using Schiffman's technique. I saw an immediate improvement from the moment I read and understood what he recommends, and have been able to refine it ever since.

It's not a script, it's a client centred approach using common sense business langauge. It's not American-only, it works in a UK market (see figures above) and it beats several other approaches I have tried (before and after using this one).

On the strength of this book, I bought Schiffman's '25 Sales Habits...', which is also a short read with some good tips.

Buy 'Cold Calling Techniques...', use it, see your figures improve.

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16 of 16 people found the following review helpful:
5.0 out of 5 stars Short and to the point, 28 Feb 2001
By A Customer
The fact that this book is short and to the point makes it stand out. It is also very good value for money. I would recommend this to any sales director who needs to push their sales people to make calls. The advice is practical, delivered in a direct manner and can be implemented immediately. This book is more valuable than some of the over priced, over elaborate nonsense available.
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11 of 11 people found the following review helpful:
4.0 out of 5 stars Like the diets, this book will work if you stick to it., 2 Jun 1999
By A Customer
As an experienced salesperson in a new sales post and as such a "virgin" cold caller I was terrified at the thought of failing on the phone. After reading this book my first cold call resulted in an appointment, many more followed after that. You have to believe in the method and also do exactly what the author tells you and, in time, it will work for you.
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Most Recent Customer Reviews

5.0 out of 5 stars Common sense advice that works
Looking at the other reviews here, several of them are overly harsh, cynical even.

I hate cold calling and as I have to do a fair amount of it, I thought I would seek... Read more
Published 13 months ago by Mr. A. Pickering

1.0 out of 5 stars Typical American twaddle
I ordered several of this type of book in the hope of assisting my call centre staff with different techniques and I found this one to be the worst. Read more
Published 14 months ago by Sally Wilton

5.0 out of 5 stars Should be read before the cold calling is started!
The book is excellent written, always interesting and good hands-on tips of how to improve the cold calling techniques. Read more
Published on 22 Mar 2005 by Erika

2.0 out of 5 stars If you've never made a call before...
...it might be useful. I don't want to steal the author's fire but the book simple advises you to say "Hi, this is John Smith and from XXX and I'm calling to book an appointment... Read more
Published on 3 Sep 2004 by Splossy

1.0 out of 5 stars A complete waste of money!
Contrary to the above reviews, don't waste your cash on this one. Stuffed full of pointless piffle, it has very little in the way of practical help.
Published on 8 Dec 2000

4.0 out of 5 stars Quite Simply The best
This book has everything anyone in telephone appointment making could wish for. It's clear precise and best of all IT WORKS
Published on 11 May 2000

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