The design of this book is superb, and the approach to explaining a complex subject in a manner approachable to beginners and laymen is clever. Unfortunately, the execution is so flawed that the book is nearly worthless as a learning tool. The text often reads like a partially edited first draft, full of distracting inconsistencies, digressions, repetitions, and discussions that elaborate on concepts introduced later on, if ever. The index is grossly inadequate and references are often hazy. For example, on page 24, a quote is attributed to "Baddeley, personal communication." There is no entry in the index for Baddeley, but there are 5 entries in the bibliography for what would appear to be 3 different authors named Baddeley (A., A.D., and T.C.), although given the quality of the editing, they could actually refer to the same person. The book also desperately needs a glossary.
But the worst problem for a book that relies heavily on visual representation to get across its message is the frequent disconnect between text and illustrations. Some examples: In Figure 1.7, which introduces the major landmarks of the brain, the upper and lower portions are reversed from the way they are identified in the text. The framework upon which the entire teaching experience is based is introduced in an unnumbered figure at the front of Chapter 2, but what is labeled "Response output" in the figure is then called "motor output" in the text. The note under a truth table on page 459 ("Notice that the third Input column correlates with the Output") makes no sense because the input columns have been collapsed and appear to be a single 3-digit number. This kind of disconnect happens time and again throughout the book.
As an attractive coffee table book, this volume is not overpriced. As a textbook, the idea is great but I'd suggest waiting for a corrected second edition.