This cable is used to plug in rear of television antenna socket. 10m cable lengh means easy reach for connecting television no matter where aerial socket is.
I bought this to connect my sons new wall mounted LCD TV from one side of the room to the aerial socket on the opposite side of the room. Being white it clips to the skirting board and does not stand out.
Cable received in good time but got caught out with the new right angled ends as I needed this for an extension going through the ceiling. This is not the fault of anyone but juts meant a bigger hole in the ceiling to allow for this.