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Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World [Hardcover]

John Grant
4.5 out of 5 stars  See all reviews (16 customer reviews)
RRP: 19.99
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Book Description

28 Jan 2010
John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we , when we join forces through co–operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co–operation via what he calls Co–operative Networks can be a way forwards for all of us to increase the common well–being.  Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities. Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co–Opportunity encourages us all to think again about our individual behaviour and our actions – our ideas of what it is to be human – and to get co–creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

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Product details

  • Hardcover: 350 pages
  • Publisher: John Wiley & Sons; 1 edition (28 Jan 2010)
  • Language: English
  • ISBN-10: 0470684364
  • ISBN-13: 978-0470684368
  • Product Dimensions: 22 x 14 x 3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 676,898 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"...it′s important to view this book as a springboard for discussion...because this is still very much a frontline debate." ( B2B Marketing , September 2010) "...the inspiration John Grant provides...encourages us all to think again about our individual behaviour and our actions." ( EnvironmentTimes.co.uk , July 2010) "...highlights the challenges of sustainability and offers ideas on how to overcome..." ( Global Innovation Report , 2010) "Overflowing with creative ideas and expositions of what is happening in culture and society...Grant′s excitement is infectious." ( Sublime , March 2010) "...the inspiration and ideas John Grant provides...encourages us all to think again about our individual behaviour and our actions..." ( FreshBusinessThinking.com , March 2010) "...offers insight for brands seeking a socially responsible positioning or, beyond that, businesses looking for totally new models of operation..." ( Admap , May 2010) "...a positive book, full of a wide range of inspiring ideas..." ( Permaculture , Issue 64 – April 2010) "...we recommend Co–Opportunity as the book to pick up..." ( TreeHugger.com , March 2010)

"...highlights the challenges of sustainability and offers ideas on how to overcome…" ( Global Innovation Report , 2010) ‘Overflowing with creative ideas and expositions of what is happening in culture and society…Grant’s excitement is infectious.’ (Sublime, March 2010) ′...the inspiration and ideas John Grant provides...encourages us all to think again about our individual behaviour and our actions...′ (FreshBusinessThinking.com, March 2010). ‘…offers insight for brands seeking a socially responsible positioning or, beyond that, businesses looking for totally new models of operation…’ (Admap, May 2010). ′...a positive book, full of a wide range of inspiring ideas...′ (Permaculture, Issue 64 – April 2010). ′...we recommend Co–Opportunity as the book to pick up...′ (TreeHugger.com, March 2010). ‘…it’s important to view this book as a springboard for discussion…because this is still very much a frontline debate.’  (B2B Marketing, September 2010). ‘… a genuinely enjoyable and accessible read’. (ResPublica.org.uk, January 2011).

From the Back Cover

"Co–opportunity is an idea whose time has come. It′s not just up to business, it′s not just up to government, it′s not just up to people – it′s up to all of us to find new ways of creating change together." — Jeff Swartz, CEO of Timberland "Climate change and peak oil mean that we’ll likely see more change in the next 20 years than the last 200. This book is a snapshot of the inspiring human creativity that is going into the start of the Great Transition." —Rob Hopkins, founder of Transition Towns "Whether it′s on the internet or in your local community, creative co–operation is key to tackling many of the world’s social and environmental issues. That′s why this book is so valuable, as a sourcebook for the growing movement of social entrepreneurs." —Premal Shah, co–founder and president of Kiva.org "Each chapter abounds with specific examples and case studies of people and organisations out there adding to today′s extraordinarily innovative solutions agenda... John showcases that world with a lot of verve and empathy, drawing people in to his own excitement at what it means to work through "a village–scale democracy operating at the global level."" —Jonathan Porritt, founder director of Forum for the Future (from the Foreword)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars This book literally feels good 28 April 2010
Format:Hardcover
There's something very satisfying, but in no way smug, about the sensory qualities of John Grant's latest book, Co-opportunity. It looks and feels hand-made, or should I say crafted? It is a book that invites handling, holding, participation, rather than a glossy coffee table book that you're scared of leaving your fingerprints on.

This quality also pervades the content. Yes, you can criticise the grammar and punctuation in places, or even the slightly haphazard way that topics are thrown together, but this misses the point. This book is about ideas, not execution. And these ideas go far beyond John's original stamping-ground of marketing and communications. Although he may not be the world's top expert on economics, you can feel his explorational spirit as he forays into new areas with his characteristic enthusiasm and optimism.

What appeals to me is the mix of theory, of examples and of anecdotes on the subject of how humanity can work together for a better future. Some chapters were of more obvious relevance to my own work, such as the one on alternatives to consumerism. But the book transcends simply what we "do in our work": it suggests ways that we can make (sometimes small) changes in our everyday lives, in co-operation with others, to create a world that works better.

The attitude and tonality of the book is another of its positive aspects. There is an underlying optimism and positive belief in human nature here that makes you want to roll up your sleeves and get involved right now. The past and existing systems are not criticised en masse, rather, the approach is to see what's not broken (yet), use that, learn from the past, from nature, from technology, from the human spirit and move forward.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Only read if you're ready to make a commitment 19 May 2010
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This was the first book I had read from John Grant.
And the main thing that struck me was that he's not aiming to preach.
He's aiming to inspire.
He backs up his arguments with evidence and shows clear steps we can all take, to work together and create a sustainable world.
Basically, if we continue to consume in the manner of the last few decades, then we're going to be in for real trouble.
Rather than scare-mongering and leaving people feeling terrible, John Grant wants us to see how we can grasp this opportunity - together - to make a transformation.
If you're happy with the status quo, then best leave this book where it is.
If you're ready to get out there and do something, then you might want to let Co-Opportunity inspire you.
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4 of 4 people found the following review helpful
Format:Hardcover
How do we move from an increasingly broken world, dominated by materials and growth to one centered on community and people, motivated by fixing and making things better, inspired by natural systems and personal wellbeing?

John Grant's Co-Opportunity is a wealth of interesting thoughts, ideas and examples of people led, creative approaches to generating a positive, exciting, sustainable future. Bucket loads of inspiration and references, it's sustainability meets community mashed up in a web 2.0 kind of way.

If you're troubled by the challenges of sustainability but believe in the human spirit to collaborate and find solutions, Co-Opportunity is a fine read.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Gentle and Effective Encouragement 23 Mar 2010
By Miss M. L. English VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Oh, I SO liked this book.

Weighted down by 'The World Will End Tomorrow' input, it was nice to read something that reduces spin and increases self-mastery. Can't say I understood all the jargon or even all the initials...TRI data,TEEB, DIGG and NGO...but I certainly enjoyed the writing style.

This man obviously lives and breathes planet protection, so you can excuse the terminology.
No rants, no personal agendas, no blame or angry bits that tend to happen in books like these.

As a Green Parent columnist and planet valuing individual it was like reading 'A Breath of Fresh Air' by a favourite poet.Try this, try that, use this , use that... so many suggestions, so many lovely ideas but also evidence that John has actually used and worked with the things he suggests.

I got all excited when on page 310 I read under the heading: The transcendent ethic, "We are genetically disposed to believe in an implicate deeper order and reality."

How true:)

I raced to get to the end of this book....now I'm reading it again to savour every word and make those changes we all need to make.

Great book.

Would recommend it to every gas guzzler and also to those already converted to bring hope and encouragement.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Entertaining, intelligent and inspiring. 21 Mar 2010
By Mrs. R.
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Not having read John Grant's previous book, I'd imagined that this book would be hard work, but something that I really ought to read. Wrong, and in a very good way. It's true that everyone really ought to read it, but it's not hard work. I've been taking it on the train with me to read for sheer pleasure. It is another book about how we have to change our lives to improve the world, but Grant makes the opportunities sound so inspiring that we can't resist taking his advice.
This is a hugely well informed book, not one man's views but a readable summary of many great things that are happening around the world that makes us feel as if we can join in and DO something. When we're bombarded with dramatic news about the disasters that surround us - given that good news isn't news - it's a pleasure to read about microfunding, food-sharing, campaigning through social media and a whacking great bucket load of brilliant ideas.
It makes the future sound great, as long as we change our blinkered unsustainable ways. Which is fine for those everyone who is heading that way already, and a lot more attractive for the ones who are currently burning oil as if it's never going to run out.
Buy this for your friends who don't bother to recycle and are planning to buy a bigger car.
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Most Recent Customer Reviews
3.0 out of 5 stars Some good insights
This book took me a while as I didn't end up 'gripped' by it, but I made some useful notes for future activities within this area
Published 3 months ago by slavender
5.0 out of 5 stars Intelligent, reasoned and practical
After hearing and reading so much drama on the subject of sustainability and taking better care of the world we live in, it was tremendously refreshing to read this book. Read more
Published on 26 May 2011 by Margaret Gallagher
4.0 out of 5 stars Meaningful argument for sustainable business
Author John Grant wants to change the world, not so that he makes money and not because the planet's going to flame out, but because it's the right thing to do and he'll have fun. Read more
Published on 25 Oct 2010 by Rolf Dobelli
4.0 out of 5 stars Useful read
"Never doubt that a small group of committed citizens can change the world. Indeed, it's the only thing that ever does. Read more
Published on 12 Aug 2010 by J. E. Parry
3.0 out of 5 stars Interesting ideas - poorly argued
The concept of "Big Society" appeared in the recent election and if you were wondering what it meant, then reading this book might seem like a good place to start. Read more
Published on 2 Jun 2010 by gerryg
5.0 out of 5 stars This book inspired us to change our business model
Every book John Grant writes is a cracker, and this one surely is his best. Co-opportunity is full to the brim with inspiring examples and optimism and provides many ideas to get... Read more
Published on 24 May 2010 by N. Thomas
3.0 out of 5 stars Dreamcatcher
This is not, to borrow a phrase from the Guardian, a 'headbands and dreamcatchers' book; there is a too solid foundation in the real world for that. Read more
Published on 4 April 2010 by Graham R. Hill
5.0 out of 5 stars Must-read. Must-act
This is an excellent, inspiring book... a welcome change from all the doom-merchants and/or flakey 'we can transcend this' hippies, this books gives links and URLS and contact... Read more
Published on 29 Mar 2010 by Manda Scott
5.0 out of 5 stars Yes, let's.
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Published on 17 Feb 2010 by Paul G. Macfarlane
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