- Paperback: 304 pages
- Publisher: HarperCollins Business; New edition edition (15 Sep 1997)
- Language English
- ISBN-10: 0006387241
- ISBN-13: 978-0006387244
- Product Dimensions: 19.4 x 12.8 x 2.4 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 1,244,911 in Books (See Top 100 in Books)
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'Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.' Rudi Bogni, Times Higher Education Supplement. A terrific book!' Tom Peters
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Product Description
Two business gurus use game theory to rewrite business strategy.
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.
The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.
The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.
Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book,I found, that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complementor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from Tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think, but without game theory, as described, you would never see all the interesting options. The book also has "spiritual" content. It shows how to find win-win strategies and avoid price wars that are lose-lose. Very worthwhile!
1 of 1 people found the following review helpful
Format:Paperback
Most of us react to situations in the same predictable way, without ever realizing that we have other choices. In business, that choice you do not consider can be much better than the one that you do. Many people find it hard to come up with other ways of thinking about a situation. In Co-opetition, the authors do an excellent job of providing case histories, examples of bad solutions (ones that create poor results), and better alternatives. Whether you think of yourself as creative or the opposite, this book will expand your repertoire of thinking about important decisions in your business. You should earn a handsome return on the lessons in this book, when you begin to implement them. You will also have strengthened your ability to come up with your own, original alternatives that may be even better in the future. Buy and read this book! I also recommend Smart Choices and The Balanced Scorecard to complement this fine book.
Format:Hardcover
Arrived in perfect condition and in good time. Many thanks to the supplier. The book is a great introduction gaming theory and how to manage collaborations.http://www.amazon.co.uk/gp/product/0002556545/ref=cm_cr_rev_prod_img
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Most Recent Customer Reviews
Nonthreatening moves.
I think is the best extension of Michael Porter's concept on how to compete in oligopoly introduced in ( Competitive Strategy 1980), competition as a combination between brute... Read more
Published 24 months ago by Stefano Messori
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Adam M. Brandenburger and Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all... Read more
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change the game a little more than this, please
The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Read more
Published on 22 Nov 2003 by Mrs. H. M. Rees
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This book is very useful and enjoyable to read both from cover to cover and also to use as a reference book to refer back to regularly. Read more
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