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4.3 out of 5 stars
4.3 out of 5 stars
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on 11 March 2003
Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book,I found, that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complementor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from Tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think, but without game theory, as described, you would never see all the interesting options. The book also has "spiritual" content. It shows how to find win-win strategies and avoid price wars that are lose-lose. Very worthwhile!
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on 19 August 1999
Most of us react to situations in the same predictable way, without ever realizing that we have other choices. In business, that choice you do not consider can be much better than the one that you do. Many people find it hard to come up with other ways of thinking about a situation. In Co-opetition, the authors do an excellent job of providing case histories, examples of bad solutions (ones that create poor results), and better alternatives. Whether you think of yourself as creative or the opposite, this book will expand your repertoire of thinking about important decisions in your business. You should earn a handsome return on the lessons in this book, when you begin to implement them. You will also have strengthened your ability to come up with your own, original alternatives that may be even better in the future. Buy and read this book! I also recommend Smart Choices and The Balanced Scorecard to complement this fine book.
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on 23 November 2007
Adam M. Brandenburger and Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all business relationships involve games that consist of five basic elements: "players, added values, rules, tactics and scope," or "PARTS" for short. Thinking about your business in game terms empowers you to recognize competitive and complementary relationships where your business will benefit from another company's products or services. The book's first section discusses the key principles of game theory, while the second section shows you how to improve the way you play by using the five basic elements. The authors highlight the main principles in capsule summaries. This clearly written strategy manual illustrates its main points with real-world examples of successful and unsuccessful corporate game playing. We recommend it to strategic thinkers and negotiators in any business.
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on 16 January 2012
Arrived in perfect condition and in good time. Many thanks to the supplier. The book is a great introduction gaming theory and how to manage collaborations.
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on 1 June 2010
I think is the best extension of Michael Porter's concept on how to compete in oligopoly introduced in ( Competitive Strategy 1980), competition as a combination between brute force and finesse.
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on 28 February 2002
This book is very useful and enjoyable to read both from cover to cover and also to use as a reference book to refer back to regularly.
It is useful both as a introduction to negotiations (and not just business negotiations) and as you progress in the art. I would recommend it to anyone...except someone who I could come up against in future negotiating!
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on 22 November 2003
The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Says Barry Nalebuff.
They acknowledge that people instinctively start out by trying to get an equitable slice of a reasonably sized pie, and protect everyone else's pie at the same time - but you know what? With a little judicious ridicule, you can cure people of that attitude.
Suppose we don't want to be cured?
Nalebuff & Brandenburger regard business as both war and peace. But they see war only in its 'territory & asset-grabbing' sense, and peace, well, only in its 'territory & asset-grabbing' sense.
War on want? What's that? Real peace? What's that?
One person, in one of their audiences, proposed that business was neither war, nor peace, but marriage. Note that 'marriage' is not mentioned in the index. Note that 'divorce, threat of' is.
Co-opetition is what happens if you use co-operation to serve competition. If you'd like to see - in the interests of fair-mindedness - what happens if you put competition in the service of co-operation (comperation?), go read 'Banker to the Poor' by Mohammad Yunus. If you'd like to see the friendly face of big business, go to (this edition not listed on and put 1854105779 in the search field.
Better yet, put 'grameen' into Google, and find out why 2,300,000 people of a whole variety of faiths remember this man in their daily prayers. I'm a Quaker, and I do.
In short, while these guys were trying to teach people to make a killing, Muhammad Yunus was busy trying to help people make a living.
Comperation forever.
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on 18 December 2014
I needed this for a masters thesis. It's ok in that context but from a general management theory point of view it's pretty thin and surpassed now by more academic papers on the same subject.
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